As tyres are a depreciating asset, Michael said, the price at the point of purchase becomes a worthless measure.
Cheap Tyres- Are They Worth Buying？
There are a number of ways we make decisions. When it comes to commercial tyres, Michael Hutt, Group Marketing Manager, Kit Loong Commercial Tyre Group, explained that there are a few options. These options, he pointed out, come with benefits and consequences for one’s business.
“The first option is to buy the cheapest tyre you can find. This is often a ‘gut instinct’ decision; the cheapest product will save you money over a more expensive one. But is this the correct decision? Hardly ever. Gut decisions are difficult to change, most people will stick with them even when told they are wrong. Sometimes, people telling you that your gut instinct is wrong will make you even more likely to continue,” he said.
At Kit Loong, Michael sees the same mistake being made every day and it is often difficult to change people’s mindsets. According to him a lot of customers will buy the cheapest tyre at the point of purchase and be proud that they feel they got a good deal. But tyres are a depreciating asset, he warned, meaning the price at point of purchase becomes a worthless measure.
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吉隆商用轮胎集团强调分析和选择合适轮胎的价值
我们有多种决策方式。但在选择商用轮胎时，吉隆商用轮胎集团集团行销经理迈克（Michael Hutt）解释说有一些选择，然而这些选择却会对企业带来利益和后果。
他说：“第一就是购买价格最低廉的轮胎。这通常是凭‘直觉’所做的决定，购买便宜的产品比价格昂贵的产品来得节省。然而，这真是一个正确的决定吗？完全不是。凭直觉所做的决定很难改变，然而即使有人告诉他们说他们错了，大部分的人仍会执意这么做。有时候，当有人告诉你说你的直觉错了的时候，你反而更坚持。”
在吉隆，迈克看到客户每天都在犯着同样的错误。据他说，改变人们的想法非常困难，许多客户会购买最便宜的轮胎，而且还会为因捡到便宜而自豪。但他警告说，由于轮胎是会折旧的资产，购买时的价格最终也就变成了毫无价值的衡量标准。
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