Sino Mobile and Heavy Equipment Sdn Bhd (SMHE) introduced the Sinotruk Howo Euro V trucks to Malaysia in response to the market’s increasing need for dependable, high-performing and cost-effective heavy-duty vehicles.
SMHE Introduces Sinotruk Howo Euro V to Meet Malaysia’s Transport Demands
“Recognised globally for their innovation and reliability, the Howo Trucks are tailored to serve diverse industries, such as construction, logistics and material transport, in addressing a critical need for versatile and efficient solutions. However, entering a market dominated by established brands presented significant challenges for SMHE. Building trust and credibility requires a strong focus on transparency and reliability. To overcome initial hurdles, SMHE ensured that its truck inventory was readily available to minimise customer waiting time, thus setting itself apart in operational efficiency,” said General Manager Khoo Keh Hann.
Additionally, he pointed out that the company was investing heavily on creating a robust after-sales support system to provide ongoing assistance, which was crucial for gaining customer confidence. SMHE also emphasised market education to promote the benefits of Euro V technology as a key feature of the Howo trucks. This included highlighting their role in reducing emission and delivering long-term operational savings that aligned with Malaysia’s growing focus on sustainable and cost-effective transport solutions……
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中国重汽豪沃欧V卡车进军大马
Sino Mobile and Heavy Equipment私人有限公司(SMHE)将中国重汽豪沃（Sinotruk Howo）欧V卡车引入大马，以满足市场对可靠、高性能和经济高效重型车辆日益增长的需求。
总经理Khoo Keh Hann表示：“豪沃卡车因其创新和可靠性而获得全球认可，专为建筑、物流和物料运输等不同行业量身定制，以满足市场对多功能、高效解决方案的迫切需求。然而，进军这个由知名品牌主导的市场，确实为公司带来重大挑战，因为唯有高度重视透明度和可靠性，才能建立起信任和信誉。SMHE确保其卡车拥有足够的库存，能够最大限度地减少客户的等待时间，从而在运营效率方面脱颖而出来克服最初的障碍。”
此外，他指出，公司将大量投资用在创建强大的售后支持系统，为用户提供持续的帮助，因为这对赢得客户的信心至关重要。另外，注重市场教育的SMHE，将欧V技术的优势作为豪沃卡车的主要特点来宣传。其中包括强调它在减少碳排放和实现长期运营节约方面的作用，这与大马日益关注的可持续和具成本效益的运输解决方案一致…….
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