The Malaysian trucking industry is evolving rapidly, with Chinese truck manufacturers playing an increasingly significant role in shaping the market.
Chinese Truck Makers Gain Ground in Malaysia’s Evolving Commercial Vehicle Market
To gain deeper insights into this dynamic sector, we spoke to three Chinese truck players: Tan Keng Meng, CEO of Warisan TC Holdings Berhad & Executive Director, Angka-Tan Motor Sdn Bhd (ATM); Benjamin Kek, General Manager, Dongfeng Commercial Vehicle (Malaysia) Sdn Bhd; and Kau Chez Ching, Area Manager, Shaanxi Trucks Sdn Bhd. They discussed competitive advantages, market share, development strategies and challenges that highlight the Chinese manufacturers progress in innovation and cost-efficiency in tailoring to the Malaysian market.
Kek noted that Chinese truck manufacturers, including Dongfeng, Foton, Shacman and Sinotruk, established a strong presence due to competitive pricing, flexible solutions and market-appropriate models.
“Chinese truck brands expanded in Malaysia through strategic investments, strong products and local support,” said Tan. “Leading players like Foton, Sinotruk, Dongfeng and Shacman offer competitive pricing, advanced technology and reliable after-sales service. With local assembly (CKD) and partnerships enhancing availability and servicing, they boost the commercial vehicle sector. As demand for cost-effective transport grows, Chinese manufacturers would continue driving innovation to strengthen their role in Malaysia’s economy……”
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中国卡车在大马：增长与挑战的平衡之道
大马的卡车运输业发展迅速，而中国卡车制造商在塑造该市场方面发挥着越来越重要的作用。为了更深入地了解这个充满活力的行业，我们特别邀请三位中国卡车业者—华丽山陈唱控股有限公司首席执行员兼Angka-Tan Motor私人有限公司(ATM)执行董事陈庆明、东风商用车（马来西亚）有限公司总经理郭文浩，以及陕西卡车有限公司区域经理高志溱发表他们的看法。他们谈到了竞争优势、市场份额、发展战略和挑战，以及中国制造商在适应大马市场的创新和成本效益方面所取得的进展。
郭文浩指出，中国卡车制造商包括东风、福田、陕汽和中国重汽在内，凭借着有竞争力的价格、灵活的解决方案和合适的车型，对本地市场有着强大的影响力。
“中国卡车品牌通过投资策略、强大的产品和本地的支持在马来西亚扩张业务。福田（Foton）、中国重汽（Shacman）、东风(Dongfeng)和陕汽(Sinotruk)等领先企业拥有具竞争力的价格、先进的技术和可靠的售后服务。通过本地组装 (CKD) 和合作伙伴关系提高供应和服务，推动商用车行业的发展。随着市场对具成本效益运输需求的增长，中国制造商将继续推动创新，提升他们在大马经济中的影响力。”陈庆明表示……
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