UD Trucks marks its 90th anniversary in 2025, staying true to its mission of building trucks that meet today’s needs while shaping a better future.
UD Trucks Unveils Global “Keep on Challenging” Campaign
Since its founding in 1935, the company has continually pushed boundaries to deliver reliable trucks and services.
As part of the milestone celebration, UD Trucks is launching a limited-edition Quon in Japan and rolling out 27 special campaign vehicles across the country. Globally, the company will celebrate across 60 markets and introduce the “Master of the Truck” digital campaign to engage audiences throughout the year.
The “Keep on Challenging” philosophy is embedded in UD Trucks’ DNA. To showcase this spirit, the company’s global digital campaign, “Master of the Truck,” will highlight exceptional driving performance and truck functionality in key markets. A new video will be released every two months, starting in April 2025.
The first video, from Japan, underscores UD Trucks’ commitment to continuous improvement—enhancing durability, capability, and driver comfort through relentless innovation. The campaign will celebrate the expertise and dedication that drive UD Trucks forward, reinforcing its reputation as a leader in the commercial vehicle industry.
