The Isuzu ELF truck is known for its durability, continuous innovation and superior quality.
Isuzu Elf Series Retain No1 Market Share in 25 Countries
26th August, 2019 marked the 60th anniversary of Isuzu’s best-selling Light Duty Truck, the Elf. First introduced by Isuzu Motors Japan in August 1959, it steadily became a firm favourite internationally in the light-duty truck segment. The ELF truck is known for its durability, continuous innovation and superior quality.
The Elf has gone through massive changes and notable milestones over the years. The first generation introduced in 1959 was a two-tonne, cab-over design with a 1.5-litre petrol engine. A 2-litre diesel engine was only introduced in 1960, making it a first for its class. It was subsequently preceded by the second generation model in 1967 when the ‘Isuzu Light Elf’ was added to the line-up, with upgraded engine capacity and performance.
In 1975, the third generation model was introduced featuring various facelift exercises and in 1978, Isuzu sold its millionth Elf. The third generation Elf also went through a number of enhancements that by 1980, it met Japan’s 1979 emissions standards while the exterior was redesigned to accommodate a tilting cab.
Isuzu hit a new milestone in 1984 when the fourth generation Elf introduced then was exported for the first time and manufactured internationally in several countries, including the United States, Australia and China. Aside from exterior updates, the fourth generation Elf also featured engine technology innovation, from the direct injection diesel engine to the turbo diesel unit, in addition to the debut of the four-wheel drive version in the ELF 250.
The fifth generation, rolled out in 1993, introduced various enhancements, including an upgraded, cleaner diesel engine, aside from distinguished exterior styling. In the 60 years of enhancements and technological improvements that the Elf had undergone, the current sixth generation series now boasts improved styling, a sturdy yet lightweight cabin, smoother transmission and clean yet powerful turbo diesel engine.
Isuzu first introduced its line-up of trucks to the Malaysian market in 1979. Since then, the Elf light-duty truck had become a transport staple for businesses in search of high quality and reliable trucks that also offered great fuel efficiency. Isuzu trucks are assembled locally at the Isuzu Hicom Malaysia manufacturing plant in Pekan, Pahang.
Over the years, the Elf Series continues to dominate the light-duty segment in Malaysia. Sales of the series greatly contributed to Isuzu Malaysia maintaining its position as Malaysia’s Overall Top Selling CV for five years in a row and the Elf range as the ‘Top-Selling Truck in Light-Duty Segment’ for the ninth consecutive year.
Internationally, total production of the Elf Series has exceeded a massive 6.5 million units and is currently available in 146 countries. Apart from its remarkable sales performance in Malaysia, the Elf Series also successfully retained No1 market share in 25 countries across the region.
In addition to the Elf’s reliability, continuous product enhancement and advancement in diesel technology, preference for the light-duty trucks in Malaysia is largely due to Isuzu’s commitment in ensuring great customer satisfaction. Through its wide network of dealers and service centres, Isuzu Malaysia takes pride in providing the best after-sales experience to ensure business partners and commercial customers have the necessary support needed to keep their businesses running smoothly and efficiently.
Isuzu Malaysia offers a wide range of options for the Elf light-duty truck, with 19 variants in all, ranging from the 4-wheeler, 6-wheeler, 4×4 and crew-cab in addition to its impressive engine output and performance, interior functionality and comfort, and safety features.
五十铃值得信赖的Elf卡车
庆祝60周年
2019年8月26日是五十铃最畅销的轻型卡车Elf 推出60周年。它于1959年由日本五十铃首次发布，现已成为国际上最受欢迎的轻卡。五十铃 Elf以其耐用性，持续创新和卓越品质而闻名。
Elf在这些年里经历了巨大的改变和实现了显著的里程碑。1959年，第一代Elf是一辆2吨，配备1.5升，安装在驾驶室下面的汽油发动机。一直到1960，五十铃首开先河，推出首辆配备2升柴油发动机的Elf，使Elf成为同级车辆里第一个使用2升柴油发动机的车型。接着，1967年，配备更大引擎容量和性能的第二代ELF轻卡加入了产品系列。
1975年，第三代Elf进行了小改款，而到了1978年五十铃Elf的销售量已达1百万辆。1980年的第三代Elf也经过了一些改进，而且符合日本1979年的排放标准。同时，也重新设计了外部，以容纳倾斜室的驾驶室。
五十铃在1984年达到了新里程碑，其第四代Elf首次出口，并开始在不同国家生产，包括美国，澳大利亚和中国。除了外观更新之外，第四代Elf的特点是创新的发动机技术，从直喷式柴油发动机到涡轮增压柴油发动机，以及Elf 250的四轮驱动版本的首次亮相。
1993年，五十铃推出的第五代Elf具有各种增强功能。包括一个升级、更干净和更环保的柴油发动机。经历了60年的改进，目前的第六代Elf除了拥有出众的造型，还有轻量化的驾驶室、更顺畅的传输系统，更干净却动力更大的涡轮柴油发动机。
五十铃于1979年首次在马来西亚推出其卡车系列。从那时起，五十铃Elf轻卡迅速成为寻找高质量和可靠轻型卡车业者的宠儿。它也还相当节油。五十铃Elf在彭亨州北干市的五十铃HICOM制造厂组装。
这些年来，五十铃Elf继续在马来西亚轻型车领域占据主导地位。该系列产品的销售量有助于五十铃连续5年保持其在马来西亚首选商用车（CV）品牌的第一名，而且还连续9年保持五十铃ELF在马来西亚轻型车型最畅销的地位。
五十铃Elf的产量已超过650万辆，目前已在全球146个国家进行销售。除了在马来西亚的卓越销售业绩外，五十铃Elf还成功地占据25个国家的市占率头名。
虽然Elf除可靠性外，持续不断的产品改进和其柴油技术方面都有所进展，马来西亚客户对轻卡的偏好却主要归功于五十铃立志确保客户的最大满意度。马来西亚五十铃通过其广泛的经销商和服务中心，以提供最佳售后体验为荣，确保业务合作伙伴和商业客户获得必要的支持，以保持其业务的顺利和高效运行。
在本地，五十铃Elf总共推出19种车型，包括4轮车、6轮车、4×4和双排座驾驶室，以及令人印象深刻的发动机输出和性能，内部功能和舒适性，以及安全功能。
