Truck & Bus News sat down with Michelin Commercial Director -B2B of Michelin Malaysia to find out more about the company’s business strategy.
Michelin Shares About its Sustainable Development Strategy
In this special interview with the Commercial Director -B2B of Michelin Malaysia, Muhammad Arya Subrata gives our readers an update on the company’s business and products, Michelin’s sustainable development strategy, as well as prospect and challenges.
How strong is the truck tyre market in Malaysia ? What advantages do you have compared to the others? Finally, what is your position within the market?
The Malaysian market is a challenging and competitive one with many strong competitors.
However, we have a very clear distinctive position: Michelin is the leader in innovation for a better life in motion – as our ongoing Michelin Brand campaign highlights. This encompasses the truck tyre business, but also for everything in motion, from bicycles to cars, to planes, or even giant mining dump trucks.
Let’s focus firstly on innovation. Michelin invented the radial tyre that revolutionised the Industry. Since then, we have been consistently innovating, and each innovation that we bring to the market aims to serve our customers holistically – bringing them better mobility solutions. Better mobility also means sustainability, ensuring a balance exists between our business and our responsibility to people and the planet…..
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专访：大马米其林B2B商务部董事莫哈末阿亚苏布拉塔
马来西亚米其林B2B商务部董事莫哈末阿亚苏布拉塔（ Muhammad Arya Subrata）在这次的访谈中，为我们的读者提供了有关米其林的业务和产品、可持续发展战略，前景及挑战的最新信息。
马来西亚的卡车轮市场有多强劲？与其他人相比，您有何优势？最后，您在市场中的地位如何？
马来西亚是一个充满挑战和竞争的市场，有许多强大的竞争对手。
然而，我们拥有一个非常明确的独特定位：米其林是创新的领导者，致力于创造更美好的移动生活——正如我们正在进行的米其林品牌活动所强调的那样。这包括卡车轮胎业务，但也包括一切的移动，从自行车到汽车、飞机，甚至是巨型采矿自卸卡车。
首先，让我们来关注创新。米其林发明了彻底改变行业的子午轮胎。从那时起，我们就一直在创新，我们推向市场的每一项创新都旨在为客户提供全面的服务——为他们带来更好的移动解决方案。更好的流动性也意味着可持续性，在我们的业务与我们对人类和地球的责任之间确保平衡….。
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