Hino Motors Sales (Malaysia) Sdn Bhd (HMSM), a subsidiary of Hino Motors Limited Japan, associates under Toyota Group of Companies, hosted another round of Hino ‘Total Support Contest’ (TS Contest) with participation from 110 contestants from more than a hundred Hino dealerships. This event was to allow participants to network and enhance their customer servicing skills, improve technical expertise and exchange knowledge on ways to improve Hino dealership service.
Hino Total Support Contest in its Fourth Year
The 1-day challenge, in its’ 4th year, is aimed at ‘maximising touch points with customers’. The Total Support Contest is one of Hino’s assessment platforms for the dealers to be examined in their sales, services and spare-parts knowledge. Rooted in Hino’s Total Support main pillars, it highlights ‘Best-Fit Products’, ‘After-Service Support’ and ‘Customer Oriented Activities’.
Held annually, the goal is to upgrade the know-how in technical skills and knowledge among the dealers’ sales staff and mechanics as well as service and parts advisors nationwide. Attending training sessions prior to the contest is one of the participants’ requirements. It is also one of Hino’s support activities to sharpen contestant’s focus on related knowledge.
The contest was organised according to Hino sales, service and spare-parts areas of knowledge and divided into theoretical and practical tests. This time there were additional new tools and examination courses in which contestants utilised Hino 300 and 500 series models for the sales category and digital examination using DX2, an exclusive computerised diagnosis equipment for the service category test.
Hino says this competition is its world-class annual event that increases the professionalism and efficiency of its advisors, servicing personnel and customer service. Speaking at the event was the Managing Officer of Hino Motors Limited, Japan, Shigehiro Matsuoka. “This contest is an event to improve the skills of 3S staff and these kinds of contests are held by Hino families in 28 countries around the world.”
Inspired by all of the contestant’s motivational spirit, he added: “I am confident that participation in this contest provides you with the motivation that guides you to perform and deliver even better results to your organisation.”
The Managing Director of HMSM shared some of his expectations from the contest. “Hino Malaysia is building up the concept of United Team Hino, through working together and supporting dealers in Total Support activities. Through these various activities and approaches, we will gain customer confidence and create more Hino fans in the country.”
At the event, attendees visited a booth for Hino ArmTech that was launched early in 2017 in support of customer’s alarming concern for the truck’s security. As a built-in system, Hino ArmTech features ‘Theft Recovery’ and ‘Vehicle Tracking’ monitored through web-based or mobile application. Apart from that, they also witnessed the announcement of the Hino Engine Oil service contest, in which the winner would go home with prizes including Apple products and shopping vouchers.
The Champion for 3S Overall Category was Lu & Sons Engineering Sdn Bhd, 1st Runner-Up was Soo Chuan Motor Credit Sdn Bhd and the 2nd Runner-Up prize went to Edaran Riz Sdn Bhd.
