Isuzu Malaysia recorded another year of stellar performance marked by the highest truck sales among other brands in the market for 2023.
Isuzu Malaysia Solidifies Its Position as Key Player in Local Commercial Vehicle Market
This achievement secured the Number One spot for overall truck brand for the 10th consecutive year and light-duty truck brand for the 14th successive year in Malaysia.
With 7,209 vehicles sold, including light, medium and heavy-duty trucks, Isuzu‘s dominance was underscored by the sale of 6,864 light-duty trucks, constituting 44.9 per cent of the total market sales volume (15,294).
Shunsuke Okazoe, Chief Executive Officer of Isuzu Malaysia, expressed gratitude for the continued success, stating: “We are truly honoured to once again achieve this remarkable success of being Malaysia’s top-selling truck brand. Surpassing a decade of success has exceeded our expectations and underscores our commitment to provide a wide and advanced range of trucks to our customers.”
With a growth of 2.7 per cent compared to the previous financial year, this milestone signifies ongoing progress for Isuzu Malaysia and solidifies its position as a key player in the country’s commercial vehicle industry amidst evolving market dynamics.
“The recovery of the economy and supply chain have led to the rebound of Malaysia’s commercial vehicle market especially in the light-duty segment. Our growth rate in truck sales over the years recorded stable increase as we continuously commit to align our strategy with the broader industry trends and maximise our resources to help our customers advance in their logistics operation. This positive performance underlines our sustained and robust presence in the market,” remarked Okazoe.
In addition to Isuzu‘s impressive sales in the light-duty segment, the company achieved a notable combined sales growth of 11 per cent in the medium-duty, heavy-duty and prime mover segments in 2023.
Isuzu Malaysia‘s success was further underscored by its corporate initiative, which involved upgrading and revamping several dealership outlets in key locations such as Ipoh, Kuching, Kluang, Temerloh and Seremban during the past year, providing visitors and customers with a ‘brand-new retail’ experience. This initiative focused on modernising Isuzu‘s retail outlets and enhancing service offering with a range of sales and after-sales facilities to cater to customer needs.
Okazoe emphasised the significance of Isuzu’s expansive dealership network, which stands as the largest among truck brands, boasting 59 centres strategically located in every state across Malaysia. “Our customers rely on our dealership outlets for sales and after-sales support. As such, we look forward to further extending our reach with the opening of additional new showrooms that we are planning for this year.
“As the industry evolves, we would continue to harness our position as a market-leading player to provide products and services that would further contribute to the overall growth and development of our customers’ logistics operation. With this in mind and in support of the Government’s regulatory implementation on emission standards, Isuzu Malaysia would introduce new Euro 4 models sometime this year,” he concluded.
五十铃保持主导地位
稳坐大马第一卡车品牌宝座
马来西亚五十铃（Isuzu Malaysia）于2023年再度取得卓越业绩，在众多卡车品牌中脱颖而出，其卡车销售量名列前茅。这一辉煌成就使五十铃在马来西亚连续第10年成为最畅销的卡车品牌，第14年成为最畅销的轻型卡车品牌。
五十铃销售了7,209 辆汽车，包括轻型、中型和重型卡车，其中轻型卡车销量为 6,864 辆，占市场总销量（15,294 辆）的44.9%，凸显了五十铃的主导地位。
马来西亚五十铃私人有限公司首席执行员冈添俊介（Shunsuke Okazoe）说：“我们感到很荣幸再次成为马来西亚最畅销的卡车品牌。跨越十年的成功，对我们来说是一种出乎意料的成就，显示了我们致力为客户提供广泛和先进卡车系列的承诺。”
与上一财年相比，马来西亚五十铃实现了2.7%的强劲增长。这一里程碑标志着马来西亚五十铃业绩节节上升，巩固了其在马来西亚不断变化的商用车行业格局中的领先地位。
冈添俊介续称：“经济和供应链复苏推动马来西亚商用车市场迅速反弹，尤其是轻型卡车市场。多年来，我们的卡车销量稳健增长，这得益于我们不断调整战略，与更广泛的行业趋势保持一致，并充分运用我们的资源来协助客户改进物流运营。这是我们保持竞争优势和稳固市场地位的积极表现。”
除了轻型卡车业绩表现强劲，该公司于2023年的中型卡车和重型卡车的总销售额也增长了11%。
马来西亚五十铃业绩表现亮眼的其中一个原因是该公司实施了企业倡议，升级和改造位于怡保、古晋、居銮、淡马鲁和芙蓉等地区的多家代理中心，为消费者和客户提供了全新的零售体验。该计划的重点是将五十铃的销售门店现代化，并通过一系列的销售和售后服务设施，满足客户的需要。
冈添俊介强调了五十铃广泛的代理商网络的重要性，该网络是卡车品牌中最大的，拥有59个代理商中心，战略性地分布在马来西亚每个州属。他说：“我们的客户依靠我们的代理商网点提供销售和售后支持。因此，我们计划在今年开设更多新展厅，进一步扩大业务范围。”
他总结说：“随着行业不断变化，我们将继续善用作为市场领先品牌的优势，提供产品和服务，以进一步优化客户的物流业务，协助他们实现业绩增长和发展。为了配合政府的排放标准规范，马来西亚五十铃将于今年推出符合欧4排放标准的新型卡车。”
