Mitsubishi Fuso Truck and Bus Co., Ltd. has confirmed that the Fuso brand has gained the top share in the Taiwanese market for 30 consecutive years.
Fuso Acquired the Top Share of Commercial Vehicle Brands
Aiming to further break the record, Daimler Trucks Asia Taiwan announced that Fuso will be releasing a new product lineup. The new model of the heavy-duty truck “Super Great” for the Taiwanese market is a powerful “OM470” engine equipped with a common rail fuel injection system and a 12-speed mechanical automatic transmission (AMT) “ShiftPilot” that realises smooth running. Pilot) is installed. The horsepower is 13 per cent higher than the conventional model and the torque is 10 per cent higher than the previous model.
In addition, the latest safety functions such as collision damage mitigation brake “AEBS (Advanced Emergency Braking System)”, lane departure warning system “Lane Departure Warning System (LDWS)”, and vehicle stability control device “Electronic Stability Program (ESP)” is standard equipment, and “Active Sideguard Assist, which detects the vehicle on the right side of the vehicle and the vehicle while driving, is also provided as an option. In addition, the new model of the medium-duty truck “Fighter” is also equipped with advanced safety equipment (AEBS, LDWS), and a new design has been adopted for the interior of the cab to further improve comfort. In response to customer needs, Fuso added a model with a total weight of 7.9 tonnes to the lineup of the light-duty truck “Canter,” which boasts the highest sales record among Fuso products for the Taiwanese market. Through these model changes and expansion of variations, DTAT will further strengthen sales.
The history of Fuso in Taiwan dates back to 1936 and is now the second largest overseas market after Indonesia. Sales have been strong despite the difficult economic conditions in recent years, and the number of new Fuso vehicles registered in 2021 increased by 28 per cent from the previous year. In addition, Fuso recorded a 33.6 per cent share in the commercial vehicle sector and have maintained the top position for 30 consecutive years. Especially in the small-sized division, Fuso is demonstrating its strengths, and the number of new car registrations for the light-duty truck “Canter” with a total weight of 5 tonnes or less increased by 45 per cent from the previous year. MFTBC and DTAT will continue to aim for growth in Taiwan business through regional sales activities and a full product lineup.
