Page 52 - TBN-2014-2

Mann + Hummel: Product Quality and Local Representation
Yap Kok Hong
All Mann-Filter products comply with OE specifi- cations and contain long life filter media with a bet- ter holding capacity and higher filtration efficiency compared with low qual- ity filters. This is helped by Mann filters’ optimum pleat geometry (more pleats mean more sur- face area for filtration).
Mann-Filter product quality is backed up by comprehensive technical training for customers through product semi- nars and technical infor- mation supplied through their regular product news bulletins.
“While we work close- ly with our existing partner, there are still opportunities to ex- pand our distribution through Malaysia, in strategic areas. Work- shops appreciate the benefit of premium quality filtration prod- ucts, and everyone should get the chance to benefit from Mann- Filter products for their vehicle,” said Yap.
Unlike other German filter manufactur- ers Mann+ Hummel has maintained a subsidiary office in Singapore since 1996 allowing the company direct contact to the South East Asian market. Since then the company’s strategy has been to develop representative offices in each country in the region. As a result of this Mann + Hummel’s interests in Malaysia are now managed from offices in KL by Malaysian country manager Yap Kok Hong.
Mann+ Hummel has a strong OE base to its business, supplying engine covers, diesel fuel filters, air intake systems, manifolds, hoses, etc. to Original Equipment Manufacturers. In the competitive independent aftermarket, the company focuses largely on replacement fil- ter elements through its Mann-Filter branded products. The range comprises of air, oil, fuel and cabin filters covering car, truck and agri- cultural. In addition they supply urea filters, air dryer cartridges, coolant filters and other more specialist items.
“With Mann+ Hummel’s development pre- dominantly in the European vehicle market, it would be easy to think that they are only sup- plying products for the European applications. Nothing could be further from the truth” ex- plained Yap. He goes on to say “ Mann-Filter has a range of over 600 references specifical- ly for Asian vehicle applications, offering our premium quality for local market brands.”
According to Yap, Mann-Filter focuses heav- ily on emphasising the quality of its filter range compared with budget filter products.
50 truck & bus news › 2012/2
Mann+ Hummel:
原厂配备品质和 本地代表
不同于其他的德国过滤器制造 商，Mann+Hummel自1996年起， 就在新加坡维持着一间子公司 办事处，以便公司能与东南亚市场保持直 接的联系。自此，公司的策略就是在这个 区域里的许多国家设立代表办事处。如 今，Mann+Hummel在大马的业务由吉隆坡办事 处处理，并由区域经理叶国康负责。
Mann+Hummel拥有强大的OE业务，为原厂配 备制造商提供引擎盖、柴油过滤器、进气系 统、歧管、软管等。在这个充满竞争的独立 后市场，该公司通过Mann-Filter品牌将重 点放在替换滤芯。产品系列包括汽车、卡车 及农业用的空气、油、燃油及空调滤清器。 此外，他们还提供尾气滤清器(urea fil- ters)、空气干燥器滤芯、冷媒滤芯及其他 的专门产品。
“由于Mann+Hummel主要的发展都在欧洲汽 车市场，因此很多人会以为他们只是提供欧 洲应用产品。”事实并非如此，叶国康解释 说:“Mann-Filter拥有超过600种产品是特 别为亚洲车子所设计的，为本地市场提供优 质的品质。”
据叶国康表示，与符合预算的过滤器产品相 比，Mann+Filter非常重视其过滤器系列的品 质。所有的Mann-Filter产品都符合OE标准， 并使用寿命长的滤材，具有增加的容污量， 与较低品质和低成本的过滤器相比，可提供 较高的过滤效率。其最佳的褶叠几何，更进 一步加强了这个效率。(更多的褶叠意味着 更多的过滤表层)。
Mann-Filter的产品品质，有完善的客户技术 训练作为后盾。他们通过产品研讨会和定期 的新闻简报，为客户提供技术信息。
“在与目前的伙伴合作无间之际，他们仍 有许多在大马扩展分销网络的机会。修车 厂欣赏优质过滤器产品的优点，每个人应该 有机会享有Mann-Filter带给他们车子的好 处。”他表示。