Page 73 - TBN-2015-1

期大幅扩大73%
吸引全球企业积极抢占这商机无 限的市场。在马来西亚，每1,000 人口中便有341人拥有乘用车。对 于欧洲的汽车零部件及配件和相 关售后服务的供应商，是寻找商 机的黄金地。
吉隆坡国际汽配展会为企业进军 马来西亚以至东盟市场打造了一 个理想的贸易平台。由欧盟─马 来西亚工商总会(EUMCCI)推出的 第四个合资赞助计划，为支援欧 盟中小企业开拓东盟国家的庞大 市场。近年来双边贸易壁垒解 除，而东盟国家出口到欧盟国家 屡创纪录。此外，伴随着马来西 亚及土耳其自由贸易协定(MTFTA) 于本年四月签订，进一步促进双 边贸易，而土耳其乌鲁达出口商 协会(UIB) 亦将首度登陆吉隆坡 国际汽配展。据估计，迈向2020 年时，东盟国家出口到欧盟国家 将大幅增长逾18.5%，预料东盟国 家的国民生产总值将因此提升2% ，而欧盟国家出口到东盟国家也 预期升幅2%。与此同时，吉隆坡 国际汽配展把握双边贸易机遇， 特别为欧洲展团的展商提供展位 设计的提升优化服务及其他一系 列优质服务，务求精益求精。
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further cooperation, which is why its European pavilion offers exhibitors special upgrades on booth design and other bespoke services.
New European exhibitors are optimistic about the market and show. One of them is Bul- garian company Balev EOOD, a leading supplier of car air fresheners in the EU, Russia, Ukraine, as well as having good market positions in 42 other countries. Rumen Myankov, Area Sales Manager Asia Pacific, says: “After hearing positive feedback about Malaysia’s business environment, such as its tax free policy and multi-ethnic society, we want to explore the ASEAN market by using Automechanika Kuala Lumpur as a platform to find distributors for car air fresheners in Malaysia.”
From simple accessories to innovative technology, Poland’s Troton Sp. z o.o is another new face. As a manufacturer of top quality automotive refinish products, the company an- ticipates the ASEAN economic community as being ready to expand beyond its borders for the first time. Katarzyna Najda-Bartczak, Coordinator of Foreign Markets Develop- ment, comments: “As Automechanika is a global brand show with high quality and influ- ence, we believe we will have fruitful experience by finding more business partners as well as connecting with existing customers in the region.”
Looking to build on strong ties and business links is Italian company Fra-Ber Srl, which specialises in car care products, and previously exhibited at Automechanika Shanghai. “We export 60 per cent of our production and want to expand our business by broadening our distribution network, especially in ASEAN countries,” says Gabriele Berton, Com- mercial Director.
2015 marks the ninth edition of the 7,500sq-m show covering four halls for the first time, organised by Messe Frankfurt (HK) Ltd in collaboration with Malaysia External Trade Development Corporation (MATRADE). It is also supported by the Malaysia Automotive Institute (MAI).
71 truck & bus news 2015/1