Page 18 - TBN-2015-2

gearbox expertise from Germany, chassis frame know-how from Mexico, sheet metal dies from Japan and Korea, and Swedish precision on a robotic weld line, hence its 'World truck’ status. It is targeted at fleet owners, and distribution and logistics companies.
Tan Sri Haji Mohd Khamil Jamil, Group Managing Director of DRB-HICOM, said: “It is indeed an honour that Tata Motors, known to be among the world’s top truck and bus manufacturers, has chosen to partner with DRB-HICOM to start this new chapter in their engagement with the Malaysian market.”
He said this amplified Tata Motors’ trust in DRB-HICOM’s commitment to not only reintroduce Tata vehicles as the preferred vehicle for commercial use in the local market, but its ability to spur Tata’s market presence and growth.
Ravi Pisharody, Executive Director Commercial Vehicles Business Unit, Tata Motors, said: “The launch of the Tata Motors brand with the Prima and Xenon Pick-ups is an important milestone in its continued expansion into the ASEAN region. The Malaysian market and ASEAN region is a key area of focus for the growth plans of TML International Business. We have plans to introduce more products from our vast portfolio in the coming months. As one of the top manufacturers in the MHCV Truck and Bus segments and with one of the wid- est range of commercial vehicles in the world, we are committed to shaping the commercial vehicle industry here with the latest global technologies and the trusted credentials of the Tata Motors brand.”
The project to revive the Tata Motors brand here started in September 2013. DHCV is the exclusive distributor of Tata Motors commercial vehicles and will expand its vehicle assembly business and distribution network. The CKD assembly operation will be carried out by HICOM Automotive Manu- facturers (Malaysia) Sdn Bhd in Pekan.
“RM10 million will be injected to establish DHCV’s operation, including the new sales branch, distribution and after-sales related activities. The es- tablishment of a reliable after-sales support is one of the key elements in providing the best customer experience for the Tata vehicle user,” said Tan Sri Haji Mohd Khamil.
A state-of-the art ‘3S’ (Sales, Service and Spareparts) centre with 12 service bays was established in Selayang to facilitate after-sales support of Tata ve- hicle owners in the Klang Valley and neighbouring areas.
DHCV has appointed seven dealers, namely in Selangor, Perak, Negeri Sembilan, Johor and Sabah. The launch event also saw the handover of the Tata Prima Prime Mover to DHCV’s first two clients, Konsortium Logistic Berhad and PUSPAKOM.
16 truck & bus news 2015/2
有全球的技术投入--意大利的驾驶室设 计、美国和欧洲的引擎技术、德国的变 速器专门知识、墨西哥的车架、日本和 韩国的钣金磨具及瑞典的机械人焊接 线，因此具有世界级卡车地位。它的目 标是车队车主、经销及物流公司。
集团董事经理丹斯里莫哈末卡米尔 (Tan Sri Dato' Sri Haji Mohd Khamil Jamil)表示:“世界顶级汽车、卡车 及巴士制造商塔塔，选择了与多元资 源合作，重返马来西亚市场是我们的 荣幸。”
他说这意味着塔塔汽车相信多元资源 的承诺，不仅仅只是重新介绍塔塔汽 车和使它成为本地市场所偏好的商用 车，而是有能力促进塔塔的市场占有 率和成长。
塔塔汽车商用车部门执行董事皮绍尔迪 (Ravi Pisharody)表示:“塔塔品 牌Prima和Xenon皮卡的推介，是它持 续扩展进入东盟区域的重要里程碑。马 来西亚市场和东盟区域是塔塔汽车有限 公司国际业务成长计划的主要焦点。我 们计划在接下来的几个月，推出更多的 产品。作为中重型卡车及巴士领域中的 顶尖制造商和世界上拥有最广泛的商用 车系列之一，我们立志以最新的全球技 术和塔塔品牌的可信凭据来塑造商用车 行业。”
多元资源商用车公司在士拉央(Selay- ang)设立了一个备有12个服务车间的 尖端的3S(销售、服务及零部件)中 心，以便为巴生河谷和邻近地区的塔塔 车主提供售后服务。
该公司在雪兰莪、霹雳、森美兰、柔 佛及沙巴分别委任了7名代理。在当天 的推介礼中，该公司也将塔塔Prima牵 引车交付给他们的首两名客户—Kon- sortium物流有限公司和电脑验车中心 (Puspakom)。