Page 24 - TBN-2015-2

LOCAL INDUSTRIAL NEWS 本地业界动态
Tatsuyuki Hagiwara, Senior General Manager (left) together with Kimitoshi Kurokawa, Chief Executive Officer of Isuzu Malaysia and the Isuzu ELF.
五十铃高居大马市场榜首
五十铃卡车以其ELF轻卡车款，再次成为2014年马来西亚轻型卡车 市场销售第一的品牌。这已经是该品牌连续5年荣登榜首。
按照马来西亚汽车公会(MAA)的统计数字显示，五十铃卡车的销售量高达 6，024辆，较去年的5，788辆增加了4.5%。
该增长有一部分要归功于4月间第六代ELF车款的推出，它较去年销售量排 名第一的N系列卡车，为客户提供了更多的改善和应用的好处。
马来西亚五十铃公司首席执行员黑川公敏(Kimitoshi Kurokawa)在公布 该公司再次成功卫冕时表示，五十铃之所以能够成功保持其领先地位，主 要归功于其令人印象深刻的产品和以客户为中心的强劲销售和售后营运。
“长久以来，可靠和效率就是五十铃产品的代名词。对那些重视成本控制 的营运者来说，这两点尤富盛名。我们通过一个横越国内主要业务的强大 代理网络 ，得以为客户提供量身打造的运输解决方案，以迎合各种行业的 需求。”他说。
接近300辆的轻卡、中卡、重卡及牵引车系列的销售量，对马来西亚五十铃 公司2014年的业绩贡献最大 ，并使五十铃成为排名第一的品牌。尽管大卡 车是在2014年的第三季才加入该行列。
“我们将在2015年通过更好客户服务计划，努力加强品牌价值，更进一步 改善销售和服务程序，确保客户找到最适合他们需求的五十铃卡车。”黑 川公敏补充说。
Isuzu Tops Malaysian Market
Isuzu trucks have once again emerged as Malaysia’s top-selling truck brand in 2014 with the light-duty ELF model emerging as the best-selling truck line for the fifth-consecutive year.
According to statistics provided by the Malaysian Automotive Association (MAA), Isuzu light-duty trucks topped the sales charts with 6,024 units, a 4.5% improve- ment over its previous year’s performance of 5,788 units.
The growth was bolstered in part by the introduction of the latest sixth-generation ELF model that was launched in April, of- fering customers significant improvements and usage benefits over the previous chart- topping N-Series trucks.
In announcing the successful retention of its No. 1 position, CEO of Isuzu Malaysia Kimitoshi Kurokawa said that the success of Isuzu in keeping its leading position can be attributed to its impressive products and strong customer-centric sales and after- sales operations.
“Isuzu products have long been synony- mous with dependability and efficiency; two key words that ring strongly among busi- ness operators who are concerned about controlling operating costs. By offering our products through a strong dealer network that spans all the major business regions in the country too, we have managed to offer customized transportation solutions to suit any business requirement,” said Kurokawa.
While a significant contributor of Isuzu Ma- laysia’s success in 2014 has come from the light-duty range, sales of Isuzu medium- duty, heavy-duty and prime-mover trucks at close to 300 units sold contributed towards making Isuzu the No. 1 truck brand despite the large trucks only joining the line-up in the third quarter of 2014.
“Efforts in 2015 will be to enhance the brand value through greater customer-care programmes and further improvements to sales and service processes to ensure customers find the most appropriate Isuzu truck for their needs,” added Kurokawa.
22 truck & bus news 2015/2