Page 54 - TBN-2015-5

TYRE & RETREADING 轮胎与翻胎
From left: Representative from National Zoo, Cameron Wilson, Vice President of Marketing & Sales PLT & TT Malaysia, Patrick Haar- mann, Plant Manager, and Ahmad Kamal Samsuddin, and Head of HR of Continental Tyre PJ Malaysia
Awareness and appreciation for the diversity of wild-
life can contribute to a life-long interest in wildlife,
conservation and environmental protection and that
is what Continental Tyre PJ is trying to cultivate among its
employees and the public. 马
一步作为对保护野生 动物和环境的承诺， 并且计划了长达一年 的活动，旨在建立公 众和客户欣赏野生动 物的意识。
马牌选择赞助迷你马 是因为该公司的标志 是一匹马，象征该公 司长期以来的传统和 骄傲。马，代表着该 公司的最佳特质如敏 捷性与速度。
马牌工厂经理哈尔曼 (Patrick Haarmann) 在国家动物园举行的 记者会上说:“我们 的目的是促进人与大 自然之间的和谐，并 深信这个赞助野生动 物的项目将是我们未 来许多社会企业责任 活动的垫脚石。”
出席该公司与国家动 物园签约仪式的有人 力资源部主任阿曼 卡玛(Ahmad Kamal Samsuddin)和马来 西亚轿车轻卡及卡车 胎行销及销售副总裁 威尔森(Cameron Wil- son)。
The company took the first step to be involved in the wildlife sponsorship programme by sponsoring a miniature horse from the National Zoo. The German-based manufacturing organisation says corporate social responsibility is not just about sponsoring animals but a continuous process of in- stilling the importance of wildlife conservation among em- ployees and a support for environmental initiatives.
It adds that it had taken this step as a pledge to the wildlife and environmental conservation and has planned an array of year-long activities to create awareness in the public and its customers in appreciating wildlife.
Its choice of sponsoring the horse stems from the fact that it represents the trademark, long standing tradition and pride of the organisation. The animal, which is an identity of Continental, is said to best represent qualities such as agil- ity and speed that refer to the company’s characteristics.
The Plant Manager, Patrick Haarmann, in his speech dur- ing the press conference at the National Zoo said: “Our aim is to promote harmony between man and nature and we are certain that this wildlife sponsorship will be a stepping stone to the many CSR activities that we have planned in the future.”
The signing ceremony with the National Zoo, which saw a launch gimmick featuring the horse, was witnessed by the Head of HR, Ahmad Kamal Samsuddin, and Vice President of Marketing & Sales PLT & TT Malaysia, Cameron Wilson.
来西亚马牌有限公 司(Continental Tyre PJ)试着提升
其员工和公众对野生动物和环 保的关心和欣赏。
该公司通过赞助国家动物园里的 迷你马，展开了他们赞助野生动 物项目的第一步。马来西亚马牌 有限公司表示，企业社会责任不 单只是赞助动物，而是持续在其 员工和公众之间灌输对野生动物 保护的支持和倡议。
该公司还补充说，它踏出了这
马牌赞助 野生动物项目
52 truck & bus news 2015/5