Page 72 - TBN-2015-5

INTERNATIONAL INDUSTRIAL NEWS
全新UD体验中心设立于日本总部
为了庆祝成立80周年纪念，UD卡车在日本琦 玉的上尾总部开设了“UD体验中心”。该 中心将协助客户、生意伙伴及媒体知道更 多有关UD卡车的遗产、产品及售后服务，更进一步加 强UD卡车品牌和取得改善业务营运和解决物流问题的 实际建议。
UD卡车在日本UD总部的测试路线里开设“UD体验中心” 。该倡议旨在提供访客学习更多有关该公司80年历史的 机会，以便他们更认识该品牌。自2013年4月以来，该 倡议一直使用着一个暂时的地点。然而，为了提供一个 全面的“驾驶测试”，该总部的测试路线被该中心用来 作为体验的一部分。此外，原本600平方英尺的区域， 被增大了大约5倍至3，000平方英尺。
该体验中心分为4大区域。“遗产”区介绍历史悠久的 卡车板和恢复模型如6TW和1960年推出的SUNGREAT款 型。“现有阵容”区展示Quon 重型卡车和Condor中型 卡车和为成长中市场所推出的Quester。“设计”区的 特点是卡车的设计概念。在“售后市场”区则展示了一 系列的引擎，重新创建的一个维修舱，并介绍UD所提供 的各种支援正常运作时间的解决方案。UD拥有一个宽敞 的接待区，二楼还有一个360平方米的会议厅 ，能够招 待超过100名嘉宾。在展示区还备有一个6米X11米的可 移动屏幕，方便访客欣赏影片和介绍。二楼的9米高天 花板，带来大开放式的区域，使访客能够从独特的角度 观看卡车。整个中心都设有轮椅无障碍通道。
自2013年以来，UD卡车为了提高人们对该品牌、产品及 服务的认识和意识，有效地通过“UD体验中心”提供了 品牌呈现、参观工厂及测试活动等。截至目前为止， 包括内部的数据，已经有来自全球26个国家的超过10 ，000名嘉宾参观过“UD体验”项目。随着2015年该中 心的开幕，每年将增加超过6，000名访客，其中包括当 地和海外的客户、媒体及UD卡车的员工。
UD卡车总裁Yoshihiro Murakami表示:“全新的UD体 验中心挤满了关于UD卡车的一切。通过为访客提供完 整的亲身体验，我们希望能够促进和加深我们为各种 物流问题提供解决方案方面的努力，这一直带领我们 走过了80年。”
New UD Experience Center Opens at Japan UD Headquarters
To commemorate its 80th anniversary, UD Trucks has opened a “UD Experience Center” within the test course of the Ageo Headquarters in Saitama, Japan. The center will help customers, business partners and media learn more about UD Trucks’ heritage as well as its products and after services to enhance further understanding of the UD Trucks’ brand and get practical advice on how to improve busi- ness operations and address logistics issues.
UD Trucks opened the “UD Experience Center” within the test course of the UD Headquarters in Japan. The goal of this ini- tiative is to provide visitors with a chance to learn more about the company’s 80-year history, leading to a better understand- ing of the brand. Since April 2013, a temporary location has been used for this initiative, however, in order to provide a more comprehensive “test drive” feature, the test course at the Headquarters is utilised as part of the experience. Additionally, what was originally a 600 square foot area has been increased about 5 times to now reach a total of 3,000 square feet.
There are 4 areas within the experience centre. The “Heri- tage” area features introduction panels of historic trucks and restored models such as the 6TW and SUNGREAT released in the 1960s. The “Current Line-up” area features the heavy- duty truck Quon and medium-duty trucks “Condor as well as “Quester” for growth markets. The “Design” area features de- sign concepts for the trucks. In the “After Market” area, where the engine lineup is displayed, a maintenance bay is recreated and the various uptime support solutions UD provides are in- troduced. UD has secured both a spacious reception area, as well as a 360 square meter meeting space on the 2nd floor that can welcome more than 100 guests. A 6-meter by 11-me- ter movable screen is installed in the display area for visitors to view films and presentations. The ceiling is 9 meter high which provides a large open area on the 2nd floor allowing visitors to view the trucks from unique angles. Wheelchair access is available throughout the centre.
UD Trucks, with the purpose of increasing understanding and awareness surrounding the brand, products and services, has been providing brand presentations, factory tours, and test drive activities to effectively package all elements into a “UD Experience” programme since 2013. To date, including inter- nal figures, the “UD Experience” program has been enjoyed by over 10,000 guests from 26 countries around the world. Following the new opening of the center in 2015, customers, media and UD Trucks employees, both domestically and inter- nationally, will add 6,000 more visitors annually.
UD Trucks President Yoshihiro Murakami commented that “The new UD Experience Center is packed with everything about UD Trucks. By providing visitors with a historic, hands- on brand experience, we hope to encourage deeper under- standing of our dedication to continuously provide solutions to various logistic issues, as we have done leading up to our 80th anniversary.”
国际业界动态
70 truck & bus news 2015/5