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LOCAL INDUSTRIAL NEWS
By achieving the No. 1 spot within the com- mercial vehicle (CV) Malaysian market, Isu- zu Malaysia is undoubtedly a brand going from strength to strength. This has been helped by the strength of the company's leadership and stra- tegic execution. However, during the pandemic, it was certainly not an easy time for Isuzu Malaysia, as the pandemic forced the company to think of new strategies within a changing market.
Commercial Vehicle Division for Isuzu Malaysia, shared in detail the challenges faced by Isuzu and how the company managed to stay on course, weathering the storm. “First of all, I would like to say that Isuzu Malaysia is extremely delighted to be the top commercial vehicle brand in Malaysia. This achievement is possible as a result of several crucial factors that have helped us establish the Isuzu brand as a trusted name in transport solu- tions throughout our years of operation. One of the most important contributive factors is the extensive and strong dealership network that we have here. In fact, the largest from a truck brand with 59 cen- tres located in all states and at strategic locations, to deliver quality products and services to all our customers,” said Murata.
about unprecedented challenges which had im- pelled Isuzu Malaysia, he revealed, to swiftly adapt their strategies and continue to transform their op- erating environment. This is crucial, he stressed, because Malaysia has always been a very impor- tant market for Isuzu. It is within their strategy to play a key role in growing the logistics sector and the country’s economy.
“Concerning our dealers, I am glad to note that they have been able to sustain a buoyant busi- ness despite the pandemic-laden market environ- ment as Isuzu’s product range is the largest in the of commercial vehicles for all segments of light- duty, medium-duty and heavy-duty, which makes us capable of covering a broad spectrum of market needs.”
Useful ‘On-ground’ Market Information Helps Identify Gaps
Adding to that, Murata also said that the close rela- tionship between Isuzu Malaysia and all its dealer Isuzu to capture the latest market information and requirements by region. “Our dealers have an ex- cellent rapport with the customers and they act as
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Isuzu Malaysia’s COO Shares How They Stay No.1 Amidst Pa
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