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in more than 180 countries and regions around the world.
“Hong Seng’s vision is to become one of the strongest forklift players in Malay- sia, and we are committed to ‘make han- dling easier’. Our strategy includes pro- fessional selling, brand marketing and collectivisation operations. From selling products to selling services, the Hong Seng Group continues to strengthen the construction of its aftermarket seg- ment. This includes forklift accessories, leasing, maintenance, technical support, platform building, management control, marketing channels, brand building, the setting up of networks and information and nurturing talent.”
To provide peace of mind for customers and mitigate their downtime, Hong Seng timely repair and maintenance services.
“A big setup, a strong background, a wide range of products, good product quality and services and fast delivery are the main reasons why customers buy from us,” she added.
Regarding the impact of the pandemic, she said that the lev- eraging of multiple online platforms such as live broadcasts on Facebook, YouTube, Instagram, and short video clips have helped them stay connected with their clients, which contributed to an increase in sales orders. “We had no pay cut or retrenchment for the Hong Seng Group, on the contra- ry, we have continued to recruit and train sales personnel, as
New energy products and solutions
- cient logistics, especially the demand for autonomous fork- lifts, which have shown good growth during the pandemic. Therefore, she said, Hangcha will increase their investment in this area, which they believe is a new route to improve
Heading into the future, she said, the Hong Seng Group will focus on improving the development of four aspects – quali- and green development.
“We will continue our investment in our forklift aftersales business, increasing service value and developing total val- innovation and further improving the level of digital man- agement and control. We will also use services to promote new energy products such as lithium batteries and hydrogen fuel cells for high-quality forklifts is a further action which is currently in our plans. These elements are in line with our goal of becoming the leader in forklifts and new intelligent logistics handling equipment in Malaysia,” Loe concluded.
30 truck & bus news 2022/2
