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South Korea, and we have just entered the cargo segment, which we account for above one per cent of the market. South Korea is a huge market and with the new product launched, we are looking to rap- idly increase our market share.”
In China, he continued, IVECO plays an important role in the import segment, es- pecially in ambulance and camper seg- ments. “We also recently entered the Taiwanese medium range market with our Eurocargo, which is generally appre- ciated there.”
Kursunoglu also provided some updates on IVECO developments in South-East Asian countries. Despite the pandem- ic situation, he said IVECO launched a partnership in October 2020 with Thaco in Vietnam to assemble the IVECO Dai- ly minibus range. The move prepared IVECO to seize the opportunity with the ramp-up of the local tourism and hospi- tality industry. In Singapore, he pointed out that the focus was on electromobility. He revealed that the company was now in the process of customising IVECO Daily electric van to cater for this coun- try’s infrastructure.
For the Indonesian market, he proudly announced that IVECO had strengthen its ranking as the top three players in the country’s European truck segment, thanks to its long-term solid partnership with its Indonesian distributor. “We have been in the Indonesian market for 25 years. We would keep our focus on the - ing sector, as Indonesia continues to be industry.”
Looking for Malaysian business partners to grow IVECO brand
For the Malaysian market, he said the IVECO brand saw ample potential and was looking for a good partner that shared the same vision, values and ob- jectives. “We tried to enter the Malay- sian market some years ago but it was not feasible at that time with the high
IVECO X-WAY and T-WAY Launch in South Korea.
exchange rate and import duty for Com- plete Build-Up (CBU) vehicles. But to- day, this market is growing and we have already established a solid position in some segments; for instance, special ve- hicles, military vehicles and emergency vehicles such as ambulances. We are now ready as we have a complete range of vehicles with Euro 3, 4 and 5 engines for various applications, which have a lower total cost of ownership (TCO). We are also looking for the right time to intro- duce the IVECO S-Way here. Featuring a - cy and advanced technology, the S-way is a complete transport solution designed to provide drivers with excellent on-board winning solution by enhancing their com- petitiveness and TCO. Additionally, we could provide telematics and connectiv- ity solutions. Thus, we aim to penetrate more market segments with the right and reliable partner to be part of our family to grow the IVECO brand in Malaysia.”
Kursunoglu revealed that when IVECO entered a new market, the company’s - He explained that to achieve one to two per cent growth might be easy because customers were normally willing to give a new player in the market a try out of curi-
osity. However, he is aware that it is more
“Our vision is that each and every IVECO dealer and distributor should be the pre- ferred partner/distributor for our custom- ers. To realise this vision, we need to put ourselves in the shoes of our customers, stay close to them and understand their operations, needs and challenges, which basically means that we have to think like them. A better understanding of custom- ers would enable them to provide clients with the right solution. Apart from that, we plan to enhance our network and this is the reason why we are carefully assess- ing the sales force size and competence as well as the workshop’s technicians in our network.”
Business partners that represented IVE- CO, he said, would have the knowledge and technological know-how on the prod- ucts, right approach in pricing and prod- uct positioning, tools as well as compe- programme that was designed and cus- tomised by the company.
“We would like to work with local loyal business partners who are client-centric and focus solely on the IVECO brand. They must know the local market well and have the right network for sales and -
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