Page 32 - TRUCK AND BUS 2022-04

CAM is Back in Action in Sarawak!

Goh Kee Seng (2nd left), Managing Director, Huong Seng Motor Trading at the BCF Borneo Cultural Festival 2022
ing brand awareness and making sales.
“Nothing could compare to a face-to-face opportunity to connect with our prospects in a face-to-face setting, attend to their enquiries about the brands and products that we carry as well as provide them rele- vant information while helping us to gather sales leads. It also enabled us to get direct feedback from our targeted audience on their requirements and needs,” he stated.
Founded in the 1980s, Sendok Group started in the used parts trading business. From there, it gradually expanded to sell- ing reconditioned trucks and rebuilding all kinds of commercial trucks. In 1991, it went into the import-export and whole- sale trade on all kinds of used engines
Huong Seng Motor Trading Sdn Bhd, the CAM dealer in Sarawak, re- cently took part in the Borneo Cul-
tural Festival (BCF) 2022 in Sibu from 8th to 23rd July, which also happened in con- junction with Sarawak Day on 22nd July.
“This is an annual event that celebrates food, dance and culture that we used to participate in every year as the response was always very encouraging. However, it was on hold for two years due to the that we joined an open event after the movement control order (MCO) and we were extremely excited to meet our cus- tomers and potential buyers,” said Goh Kee Seng, Managing Director, Huong Seng Motor Trading.
The company showcased the 15-seater CAM Kingo Van, 18-seater CAM Kingo Plus Van series and Sinotruk heavy truck - Howo A7G model - under the Sendok Group during the event. “We are glad that the CAM booth attracted many vis- itors and garnered many new enquiries from individuals and companies involved in commuter or goods transport. This is really a good sign that the economy is recovering. We also obtained great feed- back during the event.”
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Goh was pleased that through the event participation the company achieved its aim of reaching more customers, increas-
and automobile spare-parts, and estab- lished its extensive sales and marketing network in more than 30 countries. In