Mpire Group has tailor made an Exclusive Risk Free Ownership programme for the large and medium logistics players to cope with the market situation.
A Risk-free Expansion Offer from Mpire Group
No risk no reward, or no pain no gain is a common phase for everyone. For an entrepreneur, risk-taking seems to be an unavoidable journey for success. Every company has to take some level of risk to grow and expand, up-levelling profit, income and brand.
With the Movement Control Order (MCO) further extended to another two weeks to 12th May, overall business confidence is weak. Prior to this, it had been extended twice – first to 14th April and then to 28th April. As the negative economic impact from the Covid-19 intensifies, many companies are no longer risk takers, but extremely cautious on their costs and how they run their business.
“We have tailor made an Exclusive Risk Free Ownership programme for the large and medium logistics players to cope with the current market situation. While the big logistics companies might have the cash reserves, many medium fleet operators are very tight in their cash-flow. This is our risk free fleet expansion offer for them, allowing them to expand their fleet with total peace of mind,” said Dato’ Billy Goh, Group Managing Director, Mpire Group.
Goh said the idea emerged during the outbreak of Covid-19 in China. He foresaw the business activities and economic slowdown in China due to the virus, but what he never expected was the level of spread and severity of this new disease. China’s economy has suffered a historic slump due to Covid-19, and this has offered us a glimpse of what to expect. Like the rest of the world, Southeast Asian economics have been hit hard by the virus, including Malaysia.
“However,” he said, “things aren’t all grim, there is a significant sales rise in the e-commerce sector during the MCO. Many Malaysians have been spending more time online as they work from home, and online shopping has spiked, showing that there is more willingness to purchase online, especially for food and groceries. We expect that the logistics business will be good in the next six months. The rise in demand has also caused many logistics players unable to cope with their current fleet capacity. With a heavier reliance on online shopping now, consumers expect e-commerce players and their logistics partners to be more efficient and communicative. Although some of the logistics operators did think of expanding their fleet, they are very cautious in investing as the current market is full of uncertainties.”
With the company’s Exclusive Risk Free Ownership, Goh said, logistics players can now expand their fleet without any risk. “Buying additional vehicles such as trucks and vans can be quite costly, especially at the beginning. With hire purchase agreements, a significant amount of money will be sunk into vehicles, and inaccessible for the long term. In addition, banks are tightening credit for hire purchase lending. ”
Goh thinks that this is the right timing for the company to introduce this risk-free expansion offer to help the logistics operators to meet market demand and achieve further growth. Under the programme, he said, operators only need to pay a monthly payment as low as RM2,100 and above, varying according to vehicle model and body. There are three available essential models for e-commerce logistics – Foton C2 Panel Van, JAC N45 3 tonnes and JAC N75 5 tonnes truck. After two years, there is an option to own the vehicle by paying half price to the company.
To begin with, he said, two months deposit and one upfront monthly payment are required. He revealed that the company has a limited fund of RM 10 million to finance the programme, and that is why the offer is limited to 100 units only.
“The packages include free maintenance, road tax and insurance as well as cover selected wear and tear items. For instance, some of the customers prefer we handle tyres for them as well, we could also include tyres in the wear and tear items with a charge. The benefits are many – worry-free ownership, zero inflation, fixed monthly payment, minimum administrative work, more working capital, flexibility at the end of the term with an option to own the vehicle or give the rig back, 100 per cent financing, rental converted to down payment and with telematics provided. In short, the logistics players can now expand their fleet without concern, and the risk is on us.”
Furthermore, Goh said, the logistics players could take the company’s vehicles to increase their revenue without exposing any risk and have the option to own them at only 50 per cent of the selling price after 24 months or 2 years, when the pandemic should be over and the economy should be back on track and booming.
Exclusive Risk Free Ownership VS Hire Purchase
Unlike hire purchase that requires at least 15 per cent down payment of the total vehicle value, the company’s Exclusive Risk-Free Ownership programme only requires two months deposit and a one-month up-front payment. The financial commitment for hire purchase is typically up to seven years, while the Mpire programme is only two years. In addition, hire purchase agreements do not usually cover yearly road tax, insurance and maintenance, which are covered by the Mpire programme. Last but not least is a low monthly payment as compared to hire purchase‘s limited warranty period.
“In order to keep up with the ever evolving trends, we need to innovate to sustain the viability of our business. Our Exclusive Risk-Free Ownership is a win-win solution for us and the e-commerce logistics players. We are looking to increase our brand awareness and presence in the market while they are searching for ways to expand their fleet without risk to meet the market demand and increase their business. As the programme is limited to 100 units, it is exclusive to the medium and large logistics players that meet our criteria,” he concluded.
Mpire集团协助物流业者无风险扩展车队
常言道没有风险就没有回报，无劳则无获。对一名企业家来说，冒险似乎是成功的必然旅途。每一家公司都必须承担某种程度的风险才能成长和扩展，提高利润，收入及品牌知名度。随着行动管制令（MCO）进一步延长两个星期到5月12日，市场上的整体业务信心薄弱。在这之前，行管令已经延长了两次– 第一次是到4月14日，接着又再度延长至4月28日。当新冠肺炎对经济的负面影响加剧，许多公司不敢再冒险，相反地他们在成本和经营方式上格外谨慎。
“我们按目前的市场情况，为大型和中型物流业者定制了一个独家无风险所有权计划（Exclusive Risk Free Ownership programme）。大规模的物流公司可能有现金储备，许多中型车队营运商则面对现金紧张的问题。这是我们为他们提供的无风险车队扩展提议，让他们能够完全没有后顾之忧地扩展他们的车队。”Mpire集团集团董事经理拿督吴世伟表示。
他说，这个概念是新冠肺炎疫情在中国爆发时产生的。他预期此病毒会导致中国商业活动和经济放缓，但他没料到的是这种新病毒的传播程度和严重性。从中国经济因新冠肺炎而经历历史性低迷，我们瞥见了未来会发生些什么。就如世界上的其他地方，东南亚，包括马来西亚的经济因这个病毒而遭受了严重打击。
“然而，”他说：“事情并非完全令人忧虑，在行管期间，电子商务领域的销量大幅增长。许多马来西亚人因为居家办公而把更多时间花在网上，网购也增加了，显示有更多人更愿意在网上购物，特别是食品和日用品。我们预期未来6个月的物流业务将会很好。网上购物量的提高，也导致物流业者目前的车队规模无法应付需求。消费者对网上购物的依赖更大，就会期望电子商务业者和他们的物流伙伴能够更提高效率和沟通能力。虽然有些物流业者想过扩展车队，但有鉴于目前的市场充满不确定性，对投资分外谨慎。”
吴世伟表示，该公司的独家无风险所有权计划，让业者能够在没有风险下扩展他们的车队。“购买额外车辆如卡车和货车的成本很高，特别是最初的投资。以分期付款的方式购买，大量的金钱就会投入在车辆之中，长期无法使用。再者，银行正在收紧车贷批准。”
他认为这正是公司推出无风险扩展提议，协助物流业者应付市场需求和实现进一步成长的时候。在该计划下，他表示业者只需每月支付低至2，000令吉或以上，视车款和车身而定。目前，他们推出三种可用于电子商务物流的基本车款—福田C2厢型车、JAC N45 3 吨和JAC N75 5吨卡车。两年后，业者可选择以半价向他们购买该卡车。
一开始，他说，只需支付两个月定金和预付一个月的每月费用。他透露说，该计划的资金有限，只有1，000万令吉，因此只能为100辆汽车提供该优惠。
“我们的配套包括免费维修、路税及车险，以及特定的磨耗品。比如，有些客户要我们为他们处理轮胎，我们也能够将轮胎包含在磨耗品清单里，不过他们必须支付该费用。此计划有许多好处，无忧所有权、零通膨、固定的每月费用、最低行政工作、更多的营运资金、具有弹性，也就是在期限结束后能够选择拥有该部车辆或者将它归还给公司、百分之百的融资、将租金转换成分期付款的首付，并配有远程信息处理服务。简而言之，物流业者如今能够无忧无虑地扩展他们的车队，而风险由我们承担。”
再者，吴世伟说，物流业者能够在毫无风险下，运用他们公司的车辆来提高收入。在24个月或两年后，若想拥有该辆车，只需支付其销售价格的一半。那时，新冠肺炎的疫情应该已经结束，经济也应恢复，甚至蓬勃发展。
独家无风险所有权VS分期购买
不同于分期购买要求业者至少支付车辆总价的15%作为首付，在该公司的无风险所有权计划下，业者只需支付两个月的定金和预付一个月的费用。分期付款合约一般是7年，Mpire的计划却只有两年。此外，分期付款合约没有包含路税、车险及维修，而这些都包括在Mpire的计划内。最后， 与分期付款购买的有限保修期相比，每月的付款较低。
他总结：“为了跟上瞬息万变的发展趋势，我们需要创新来维持业务的可持续性。我们的独家无风险所有权计划为我们和电子商务物流业者来说是个双赢的解决方案。我们希望提高我们的品牌知名度和市场占有率，而他们则正在寻求如何无风险地扩张他们的车队来应付市场需求和增加业务。由于我们的计划只限于100辆汽车，所以只能提供给那些符合我们标准的大中型物流企业。”
