Mpire Group now has the distributorship of View C2 Panel Van, CS2L 18-seater Window Van and Foton-Daimler ESTA and EST Supertruck in Malaysia.
Mpire Group Signs Distribution Agreement with Beiqi Foton
In early 2018, Mpire Group signed an agreement with Beiqi Foton Motor for the distributorship of View C2 Panel Van (4.8 metres), CS2L 18-seater Window Van (6 metres) and Foton-Daimler ESTA and EST Supertruck.
Founded on 28th August, 1996, Foton manufactures light and heavy-duty trucks, agricultural tractors, vans, passenger vehicles and various other forms of machinery. The biggest milestone for Beiqi Foton was the 50:50 joint venture move with Daimler AG, named Beijing Foton Daimler Automobile Co, Ltd, which jointly developed the Foton-Daimler ‘super-truck’. Another milestone was the creation of a 50:50 joint venture company between Foton and Cummins Inc – Foton Cummins Engine Company – to produce diesel engines for most of the Foton models.
Foton recognises the marketing strength of the Mpire Group; thus Foton allows Mpire to distribute its 2 latest View variants in Malaysia, the C2 panel van and CS2L 18-seater window van. The C2 is powered by the widely accepted Isuzu 2.5-litre turbo-diesel engine while the CS2L is powered by the powerful Cummins ISF 2.8-litre diesel engine. View CS2L is fitted with the latest features such as Electronic Control Unit (ECU) and Exhaust Gas Recirculation (EGR) that allow the window van to operate with a lower carbon footprint. The CS2L window van is also equipped with Bosch’s four-channel ABS+EBD, 3H high-strength body, strong anti-collision bars, front and rear bumpers, dual airbags, a collapsible steering column and three-point seat belts, making it one of the safest vans in the domestic market.
The Foton Daimler ESTA is also known as the Energy Super Truck that is equipped with the new generation Foton-Cummins ISG. It is built based on three core technologies; new energy, internet link of vehicles and automatic transmission. As such, the EST-A Energy Super Truck is built with the concept of increasing fuel efficiency through its High Torque and Low RPM technology. The aim is to realise a 30-per cent decrease in fuel consumption, 30-per cent decrease in carbon emission and 70-per cent increase in overall freight transport efficiency.
Mpire showrooms are located at Jalan Pemberita U1/49, Temasya Industrial Park, Shah Alam for its van operation and Jalan Gitar 33/3, Elite Industrial Park, Section 33, Shah Alam for its super-truck operation. Both showrooms offer one-stop service and are equip with sophisticated equipment and facilities. Another 2 showrooms, located in Butterworth and Johor Bahru, would be ready by the first quarter of 2019.
The Mpire group wants to change the way Malaysians perceive China trucks. To do that, Mpire purchased more than RM1million of spare-parts from Foton even before the trucks were on the road, just to ensure that there is no Vehicle off road or ‘VOR’ and truck usage is maximised. This compares to the previous situation when customers suffered in not getting spare-parts; it got so bad that customers became unwilling to purchase a China truck although trucks from China are currently much better in build quality, technological advancement and improved durability.
To further enhance customer satisfaction, Mpire Group launched its toll free number 1300-22-3399, which was effective from 1st January, 2019 for its 24/7 off road rescue team, by forming a strategic alliance with a well-known and reliable company to manage this emergency service. It would also launch its own apps soon to provide the flexibility and convenience to truck and van drivers in making a booking for vehicle service. The apps would include a panic button with GPS location for emergency and vehicle breakdowns.
The Mpire Group also appointed PKT Logistic, one of Malaysia’s largest logistic companies, to handle and manage its spare-parts distribution, with the promise to deliver spare-parts to the designated spot within 48 hours. The company says its motto is to be customer oriented, excellent in after-sales service and offer sustainable products with affordable prices.
Thus, 2019 is seen as is an exciting year for Mpire and the Foton brand. Mpire proudly represents Foton in this niche segment and aims to strive for excellence in customer satisfaction. For more information, refer to www.mpiregroup.com or the Facebook page of foton-malaysia.
Mpire集团拟在大马发展北汽福田品牌
今年年初，Mpire 集团与北汽福田签署了经销合约，获得了在马来西亚销售View C2 厢式客货车（4.8米）、CS2L 18 座位有窗客货车（6米）和福田-戴姆勒ESTA 和EST 超级卡车的经销权。
福田成立于1996年8月28日，主要制造轻型和重型卡车、农业拖车、货车、轿车及各种机械。北汽福田最大的里程碑是与戴姆勒公司达成50：50的中外合资股比，成立北京福田戴姆勒汽车有限公司，一同研发福田-戴姆勒“超级卡车”。另为一个里程碑是福田与康明斯组成合资企业福田康明斯发动机有限公司，各持有50%的股权，为大部分的福田车型制造柴油引擎。
福田认可Mpire集团在马来西亚的行销优势，因此福田让Mpire在大马经销其最新的两款车型，也就是C2 厢式客货车和CS2L 18 座位有窗客货车。C2 搭载著名的五十铃2.5 涡轮柴油引擎，而CS2L 则搭载动力强大的康明斯ISF 2.8柴油引擎。View CS2L备有最先进技术如电子控制单元（ECU）和废气再循环（EGR），以便该有窗客货车在运作时，排放较低的废气。该有窗客货车配备博世四轮防锁死制动系统（four channel ABS ）+电子制动力分配（EBD）、3H高力度车身、强大的防撞杆、前后保险杆、两个安全气囊、折叠式转向柱、三点式安全带等使它成为本地市场最安全的客货车之一。
福田戴姆勒ESTA也被称为能量超级卡车（Energy Super Truck），配备最新一代的福田康明斯ISG。该卡车建基于三大核心技术，也就是新能源、车辆互联网及自动变速器。为此，EST-A 能量超级卡车透过其高扭力和低转速技术，提高燃油效率。其目标是实现将油耗量和碳排放减低30%，并将整体的货运效率提高70%。
Mpire的客货车陈列室地址为2，Jalan Pemberita U1/49, Temasya Industrial Park， 40150 Shah Alam。另外一个超级卡车陈列室位于No., 2, Jalan Gitar 33/3, Elite Industrial Park, Section 33, 40460, Shah Alam 。 这两间独家的陈列室提供一站式服务和备有精密的设备和设施。另外，分别位于北海和新山的两家陈列室可望在2019年第一季准备好。
Mpire集团想要改变马来西亚人对中国卡车先入为主的看法。因此，Mpire在卡车上路前，已经向福田购买了超过1百万令吉的备件，以确保没有一部车在道路紧急修复状态中，实现最大的卡车出勤率。过去的中国客户由于经常无法取得所需要的替代备件而留有阴影，不想购买目前无论是在品质、技术及耐用性方面都大有提升的中国卡车。
为了提高客户的满意度，Mpire集团近日推荐了它的免付费服务热线：1300-22-3399，并于2019年1月1日开始启用。为了拥有一个良好和高效的紧急救援团队，Mpire集团也与一家可靠和著名的公司达成策略性联盟，由该公司来管理他们的24/7客户紧急服务。此外，该集团也会在这几个星期里发布它自己的应用程序，方便卡车和客货车司机预订维修服务。该应用程序中还包含了一个紧急按钮，包含GPS位置功能，能够在车子发生紧急状况和故障时，精确地追踪到车子所处的位置。
Mpire集团还委任PKT物流，马来西亚最大的物流公司之一，处理和管理他们的备件配送，以确保他们的备件能够在48小时里送达指定的地点。提供以客户为导向，卓越的客户服务及价格合理的可持续性产品是Mpire集团的座右铭。
今年将是Mpire和福田品牌激动人心的一年。 Mpire为能够在利基（niche）市场代表福田而自豪，并将努力实现卓越的客户满意度。更多信息，请登陆www.mpiregroup.com或福田- 马来西亚的官方脸书专业。
