Handal Berjaya China Motor Sdn Bhd (Handal BCM), the distributor of Foton vans in Malaysia, recently hosted a trip for 12 dealers from across the country to visit Foton‘s facilities in China.
Handal BCM Strengthens Dealers’ Confidence in Foton Brand through Factory Visit
The visit provided an eye-opening experience for Truck & Bus News by offering a closer look at the production of Foton vehicles and the extensive effort, technology and research and development (R&D) that go into their creation.
Aimed at fostering a closer relationship with dealers and instilling confidence in the brand, Chief Executive Officer Datuk Donald Choo mentioned that this was the first time the company organised such a trip.
“Today, bringing dealers to China is a trend and an excellent exposure opportunity. For instance, the Beijing International Automobile Exhibition (Auto China 2024) was included in the programme. This allowed dealers to observe key automotive technology trends, new vehicle debuts and global premieres. Handal BCM had been selling Foton products since 2015 and the company witnessed the improvements Foton made with each new model. Market acceptance of Foton vehicles is increasing as evidenced by the growing number of Foton vehicles on the road. Handal BCM believes this trip would enable dealers to better understand Foton. By witnessing Foton‘s innovative technology and product strengths, they become convinced and in turn, convince their customers about Foton products…… ”
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Handal BCM代理商参观福田工厂
福田客货车在马来西亚的经销商 Handal Berjaya China Motor 私人有限公司 (Handal BCM) 近期将其来自全国各地的12名代理商组织起来，前往中国参观福田汽车在当地的工厂。此次的探访让《卡客车新闻》大开眼界，也让我们有机会更近距离地了解福田汽车的生产过程和该公司在制造过程中所投入的努力、技术与研发 (R&D)。
首席执行员拿督朱俊杰透露说，这是该公司第一次主办这样的活动，旨在与代理商建立更紧密的关系和增强他们对该品牌的信心。
“如今，将代理商带到中国已成为一种趋势，而此次的中国之旅也为他们提供了一个接触厂方的绝佳机会。此外，我们也特别将北京国际汽车展览会（Auto China 2024）纳入行程中，以便代理商有机会观察关键的汽车技术趋势、新车首发以及全球汽车行业的动态。Handal BCM 自2015年起开始销售福田汽车产品，我们见证了福田汽车每款新车型的改进，这一点可从行驶在路上，不断增长的福田汽车数量获得证实。我们相信，这一次的旅途将让代理商更好地了解福田汽车，亲眼目睹福田汽车的创新技术和产品优势。代理商在被说服之后，就会说服他们的客户，使他们相信福田的产品…….
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