Based in Segamat, Johor Bahru, Kitar Teliti Sdn Bhd has been selling various types of tyre products for more than 20 years.
Kitar Teliti Showcases Roadone Tyres at MCVE 2022
The company prides itself on providing quality products and good services that make them stand out from the competition.
Family-run companies are traditionally badged as unadventurous and slow to change. However, it is not always the case. Manager Chris Cher is all set for making changes, especially how they approach the market.
“Before my sister and I returned from abroad, the sales of Roadone truck tyres were handled by my dad and another sales personnel. The two-person team worked closely with only a few selected dealers, which was the traditional way to sell our products in large volumes. Since we’ve joined the company we have made several changes,” he said.
The immediate focus of Cher is to expand its sales team and channels. Today, it has doubled the number of sales personnel within the team. With four salespeople, he said, they can cover the whole Malaysian market better. Besides the selected dealers, he revealed that they also sell Roadone truck tyres directly to end-users and tyre retailers, which has increased customer brand loyalty.
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启达投资于陆通品牌建设
启达私人有限公司位于柔佛新山昔加末，20多年来一直销售各种类型的轮胎产品。该公司以提供优质的产品和良好的服务，在竞争中脱颖而出而自豪。
家族企业传统上被贴上不敢冒险且变革缓慢的标签。但情况并非总是如此，该公司的经理徐柏聪已准备好做出改变，尤其是在市场策略方面。
他说：“在我姐姐和我从国外回来前，陆通卡车轮胎的销售是由我父亲和另一个销售人员负责的。这个由两人组成的销售团队与特选的代理商密切合作，而这是我们大量销售产品的传统方式。自从我们加入公司以来，我们已经做出了一些改变。”
徐柏聪目前的重点是扩大其销售团队和渠道。如今，该团队中的销售员人数翻了倍。他说，公司现在有四名销售人员，也就可以更好地覆盖整个马来西亚市场。除了批发商，他透露公司还直接向最终用户和轮胎零售商销售陆通卡车轮胎，而这提高了客户的品牌忠诚度…..
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