Hino Motors Sales (Malaysia) Sdn Bhd (Hino Malaysia) recently hosted its 10th Hino Total Support (TS) Contest, a decade-long celebration of excellence and innovation.
Hino’s 10th Annual TS Contest
This year’s contest, the largest and most exciting yet, drew 146 participants from 28 authorised dealers. It provided a unique platform for dealers to showcase their skills, creativity, and commitment to customer satisfaction.
This year’s contest introduced exciting updates, including open participation for all dealers. Hino Approved Service Outlets (HASO) were welcomed alongside 3S authorised dealers, expanding the talent pool and fostering inclusivity. To further strengthen global connections, the event hosted distinguished guests such as Junichi Kato, Chief Operating Officer of Overseas Business from Hino Motors, Ltd., Japan, as well as Hino overseas distributors from Indonesia, the Philippines, Vietnam, and regional representatives from Hino Motors Asia, Ltd.
Participants competed across five dynamic categories: Sales, Service, Spare Parts, Customer Success Operation (CSO), and the newly introduced “Kaizen (Improvement) in Action” Challenge. Building on the success of the previous year’s “Best in Town” theme, Hino continued to emphasise its commitment to being a genuine business partner by focusing on providing “Best-fit Products” and “Total Support” to its customers.
The Hino TS Contest 2024 offered exciting rewards for its participants. Each category champion—Sales Consultant, Service Advisor, Service Technician, Spare Parts Advisor, and Customer Success Operations (CSO)—received cash prizes and the prestige of their title. The overall champion was rewarded with an exclusive incentive trip, making their victory even more memorable. First and second runners-up in each category were also recognized with cash prizes.
The Hino TS Contest 2024 was a dynamic competition that tests and celebrates the expertise of Hino dealers across five key areas.
The Sales category assessed participants’ ability to effectively communicate the unique selling points of Hino vehicles, inspiring customer confidence. The Service category evaluated participants’ empathy, communication skills, and technical knowledge in addressing customer concerns about vehicle issues. The Spare Parts category recognized proficiency in inventory management and the use of Hino’s HIECHO-X system for efficient customer service. The Customer Success Operation (CSO) category highlighted the ability to resolve customer complaints through role-play scenarios, emphasizing empathy and effective communication. The newly introduced Kaizen in Action category celebrated improvement initiatives and achievements, promoting continuous improvement, operational excellence, and knowledge-sharing within the Hino dealer network.
By encouraging participation from all dealership staff, the “Kaizen in Action” Challenge fosters inclusivity, collaboration, and innovation, aligning with Hino’s vision of unity and excellence.
Daihatsu Malaysia Sdn Bhd, Johor Bahru, emerged as the 3S Overall Champion. Lu & Sons Engineering Sdn Bhd secured the 1st runner-up position, while Daihatsu Malaysia Sdn Bhd, Ipoh, claimed the 2nd runner-up spot
