Page 15 - TBN-2014-2

tial
”said CEO of Sendok Group Gwee Bok Wee during an exclusive with Truck & Bus News.
These vehicles are being brought in from China by the company in CKD form and assembled locally at Jalan Kapar, Klang by R & A Commercial Vehicles Sdn Bhd. With the latest test- ing equipment, their QA department is claimed to be able to provide a more stringent quality control to ensure bet- ter product quality.
In terms of market positioning, Gwee explains that CAM always believe in being “Consistent, Active and Mobile, which is clearly reflected in the acro- nym of the company’s name. “We are here to provide customers with a value for money option with products that provide the same level of quality as the new light commercial vehicles in the current market.”
Gwee knows that it is not easy to build a new brand in the market, especially a Chinese brand. However, Gwee is full of confidence while sharing their mar- keting strategies.
“CAM is being built into a wholesale philosophy where we can offer our cus- tomers a wide range of different prod- ucts to sell and market under one roof. To increase brand awareness, we have participated in many events such as the 2011 Bukit Larut 4x4 International Challenge, Negeri Sembilan Truck Show, CNY Carnival at I-City in Shah Alam, etc. In addition, we are also very active in various roadshows to support our dealers as well as having launches in our dealers’ showrooms. ”
At present, the company has 115 deal- ers across Malaysia, including 46 in East Malaysia. Amongst them, 46 are service dealers and the remainder are 3S and 1S dealers. Gwee stressed that besides distribution channels, it is important that CAM has sufficient after sales service points to take care of CAM products that are still under
13 truck & bus news › 2012/2
Brands
年才开始推介CAM的产品，但是在两 个月的时间里，我们轻卡的销量已超 过100辆，而且还在不停地增加中。 其中以Potente JX103 的车款最受欢 迎。”Sendok集团首席执行员魏木维在 接受《卡客车新闻》的专访时表示。
该公司以全散件组装(CKD)的方式从 中国进口这些卡车，然后在位于本地巴 生Kapar路的R&A商用车有限公司组装。 有了先进的测试设备，他们的品管部门 宣称可提供更严格的品质控制，确保更 好的产品品质。
在市场定位方面，魏木维解释说，CAM
相信“一致(consistent)、活跃 (Active)及移动(Mobile)”，而 这都清楚地反映在该公司的英文速写 名称中。“我们为客户提供物有所值 的产品选择，为他们带来和目前市场 上新轻卡拥有同等品质的产品。”
魏木维知道要在市场上建立起中国品 牌并不容易。然而，他在与我们分享 他的市场策略时却充满信心。
“CAM是我们批发理念的一部份，也 就是说我们能在同一家公司底下为客 户提供和推广不同系列的广泛产品。 为了提高品牌意识，我们参与许多活