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Angka-Tan Announce Next Steps in Co-operation with Foton
Angka-Tan Motor Sdn Bhd has announced that it has sold 400 units of its Bison branded light trucks since the brand’s launch last year. This was revealed by Ngu Ew Look, Executive Director of Warisan TC Holdings Berhad, Angka-Tan Motor’s parent company and a member of the Tan Chong Group of companies. The Bison trucks are variants of Beiqi Foton Motor Company’s Auman light truck range and have been lo- cally assembled using Tan Chong’s own assembly plant.
According to Ngu, of the 400 trucks sold, more than 300 units are al- ready on the road. “We consider this to be an acceptable performance for a new brand in the market”, commented Ngu. “Our initial plan was to attain a 5% market share and we are only slightly short of this after 9 months trading”.
Angka-Tan Motor is now set to launch four heavy duty truck models under Foton’s own Auman brand name. “For Auman our target is somewhat higher”, added Ngu. “Our intention is to achieve an 8% share within the first year”.
According to Ngu, Angka-Tan Motor is confident in the acceptance of the Auman brand within Malaysia. “Chinese heavy duty truck brands are gen- erally well accepted here”, he said, “but we expect Foton’s technical tie-up with Daimler to boost perception further. We will, of course, leverage on the Daimler technology”.
Following the launch of the three Bison trucks, Angka-Tan Motor appoint- ed a number of key dealers to sell the trucks and offer a nationwide ser- vicing network. As part of this, the company has used Tan Chong group companies TC Truck Sales (TCTS) and TC Aftersales Service (TCTAS) in order to rapidly secure a strong network with a good aftersales service.
“ Aftersales support is important for Chinese brands”, commented Ngu. “Our customers can rest assured that the necessary aftersales service is in place. We have the 24 hours Res-Q mobile service, nationwide network and a dedicated telephone number for customers to call.
Our aftersales CR department contacts our customers every month to check on their trucks issues besides reminding them about their forth- coming servicing requirements. If there is a problem with the truck, we will send our technical team out to attend to them”.
Moving forward the company says it is in its planning to set up more of its own branches in addition to expanding the existing dealers’ network. “We are also looking towards expanding into East Malaysia too”, added Ngu.
In the longer term, the company says it plans to take advantage of Foton’s wide product range and is already looking at the potential to become in- volved in the bus and pick-up truck markets.
In the meantime Angka-Tan Motor is aggressively supporting the Au- man Heavy truck range with highway billboards and the Bison light truck range with participation in roadshows and exhibitions. In addition, the company is looking into introducing more 5 tonner variants with differ- ent engine capacities and wheelbases to cater for the market require- ments.”
“The aim is to optimise market penetration by covering different sectors of the market”, explained Ngu.
18 truck & bus news › 2012/2
Angka-Tan宣布与福田 合作的下一步计划
A 露的。华丽山陈唱控股是Angka-Tan的母公司，也是陈唱 集团的成员。百胜卡车是北汽福田汽车公司欧曼(Au- man)轻卡的另一系列，并在陈唱大马的组装厂中组装。
ngka-Tan汽车私人有限公司宣布他们自去年推介了 百胜(Bison)品牌后，已经成功售出400辆百胜轻 型卡车。这是华丽山陈唱控股执行董事吴裕禄所透
据吴裕禄说，在出售的400辆车子中，已有300辆在路上 行驶。“对一个新品牌来说，这样的表现对我们来说是 可以接受的。”吴裕禄表示:“我们最初的计划是取得 5%的市场额，在销售了这个品牌9个月后，我们已经很 接近这个百分比。”
如今Angka-Tan已准备好为福田欧曼品牌的4款重卡进行 发布会。“对于欧曼，我们的目标比较高。吴裕禄补充 说。“我们的目标是在第一年里达到8%的市场份额。”
据他说，Angka-Tan汽车很有信心欧曼品牌能被马来西 亚市场所接受。“本地的市场一般都能接受中国重卡 品牌。不过我们预期福田与戴姆勒(Daimler)的技术 合作将会更进一步加强这个看法。当然我们将利用戴 姆勒科技的优势。”
在百胜3款卡车推出后，Angka-Tan汽车委任了一些主要 的代理来销售这些卡车，并为客户提供全国服务网络。 为了迅速取得强大的良好售后服务网络，公司采用陈唱 集团公司陈唱卡车销售(TCTS)和TC售后服务(TCTAS) ，作为这个服务网络的一部分。
“售后服务支援对中国品牌来说很重要。”吴裕禄表 示:“我们的客户可以很放心地确保所需要的售后服务都 已到位。我们拥有24小时，覆盖全国的Res-Q流动服务网 络和服务专线。我们的售后服务CR部门，每个月都会与客 户联系，除了提醒他们有关即将到来的服务需求外，也检 查他们的卡车是否面对问题。如果他们的卡车遇到问题， 我们会派出技术队伍为他们提供服务。”
该公司也表示说，他们的未来计划是在扩展现有的代理 网络之外，设立更多他们自己的分店。“我们也计划扩 展到东马。”他补充。
在长期计划方面，公司表示他们计划利用福田广泛产品 系列的优势，而且也已在观察巴士和小型货车(pick- up)市场的潜能。
与此同时，Angka-Tan 汽车正积极采用高速公路的广告 牌打广告，参与巡回展和展览会来推广欧曼重卡和百胜 轻卡系列。此外，该公司也计划推出更多5吨，采用不同 引擎排量和轴距的卡车，以满足市场的需求。
“我们的目的是通过覆盖市场中的不同领域，优化市场 渗透。”吴裕禄表示。
Auman.ai 09/05/2012 12:01:02