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Kurokawa. “Customers appreciate the trucks, especially the fuel consumption”. However, according to Kurokawa, customers had requested a version with a high powered engine when the prod- uct was initially researched two years ago. This, says the newly appointed MD, resulted in the preparation of a high powered light duty truck for launch.
Kurokawa was previously in charge of ASEAN markets for Isuzu and so comes into his new role with a great deal of knowledge of the Malaysian market and a conviction in the potential of the market. “We want to achieve big increases in the medium sector”, he explains. “Last year we achieved a 40% share in pick-ups, 34% of the light duty market but only 3-4% in the medium duty sector. We are not satisfied with this and wish to grow substantially in this area. We also want to increase our position in the lighter duty segment to 40% and after the new launch we aim to achieve the no. 2 position in this area”.
Overall, the aim in Malaysia is to achieve 20,000 units across all sectors in 2-3 years time. This
is high target considering current levels are around the 5,500 mark. However two years
ago we had only just launched our first CV into this market so we are making rapid step-by- step progress”.
According to Kuroka- wa, future plans may well also include an entry into the prime mover and bus chassis market.
“目前，我们在马来西亚的中型卡车市占率相当低，这 主要是因为我们未有任何属于这个领域的车款，因此我 们会在今年推出一系列的新卡车。”五十铃马来西亚董 事经理黑川公敏(Kitmitoshi Kurokawa)解释。“我们 将在日本推出同样的车款。”他补充说:“虽然引擎/ 排气控制不同，但设计却大同小异。”
紧接着N系列卡车推出的新闻热点是，该公司宣称他们 已经在这个领域达到了34%的市占率。“我们很满意于N 系列所达到的效果，”黑川公敏表示:“客户欣赏这款 卡车，特别是油耗方面。”然而，据黑川公敏说，两年 前，当该产品处于最初研究阶段时，客户要求他们推出 具有更高引擎动力的版本。因此，这位才刚接任的董事 经理说，他们正在准备为这个具有更高动力的轻卡举行 推介礼。
黑 川 公 马上任的他对大马市场拥有相当的了解，并对这
敏过去负责五十铃的亚细安市场，如今刚走
In the meantime, Isuzu is focusing on
the strength of its Malaysian opera-
to cope with the targeted growth. According to Kurokawa, the company will be recruiting 40 new employees this year to take the total workforce to 120. The company will also be aiming to strengthen its aftersales and spare parts network. New parts depots will be opened in Kota Kinabalu and later in Miri to improve distribution in East Malaysia. Isuzi’s total dealer network is also planned to be increased from 33 to 35 this year with a long-term aim of 50-55 dealer partners. A t present 29 of the 33 dealers are 3S dealers but according to Kurokawa the whole network will be at 3S level by the end of the year.
个市场的潜能充满信心。“我们要在中型卡车 领域达到更大的增长。”他解释 说:“去年，我们皮卡的市占率 达到了40%，轻型卡车则占了34% ，中型卡车仅占 3-4% 。我们对 此不是很满意，并希望能在这一 个领域有巨大的增长。我们要将轻 型卡车的市场份额提高到40%，在新品 推介礼后，我们的目标是在这个领域中
位居第二。”
“整体来说，”他续说:“我们的 目标是在2-3年里售出20,000辆( 包括所有领域)。这是个相当高的 目标，因为目前我们的销售量大约
为 5,500辆。然而，我们推出第一款商用车才不过两 年，因此我们正快速地一步一步前进。”
据黑川公敏说，未来的计划也包括进军牵引车市场和巴 士车底盘市场。
目前，五十铃将焦点放在增强它在马来西亚的营运力，以 达到它所设定的成长目标。据黑川公敏说，公司今年将会 聘请40位新员工，使整体员工达到120名。公司也将加强 它的售后服务和零部件网络。它也将在哥打京那巴鲁和美 里设立新的零部件厂，以改善东马的经销。五十铃也计划 在今年将33家的代理增加至35家，长期的代理目标是达到 50至55家。在目前的33家代理中，有29家是3S代理，据黑 川公敏透露说，今年年底，所有的代理将成为3S代理。
24 truck & bus news › 2012/2
increasing tions in order