Page 40 - TBN-2013-1

Goodway
Won Two AIG Awards
Goodway won 2 out of 11 categories of AIG Awards when competing with 200 reputable rubber product companies across Malaysia. The two categories are “Brand Development Award” on the development of GIIB Supercool and “Rubber Prod- uct Manufacturing Award” on the manufacturing of high quality retreading materials with Standard Malaysian Rubber (SMR).
The participation in this award nomination organised by
The Malaysian Rubber Board has bought Goodway into
the public limelight as it emerged victorious in the Brand Development Award and 1st Runner Up for Rubber Products Manu- facturing Award,. This, said Goodway, is a great achievement and is a proven success as a result of unconditional support and the true passions of all global GIIBers and Supercool supporters.
Victory was sweeter, the company said proudly as they were the first rubber compound manufacturer to win the “Brand Development Award” which was previously dominated by high-profile industry players such as automotive parts or glove manufacturers. However, Goodway explained that winning the award was not an overnight success. Their consistency in continuously working on brand devel- opment over the last 22 years is a display of Goodway’s persistence in making their presence in this arena where growth and change happens rapidly. And the branding culture is seen across all boards in Goodway, leading to MRB’s acknowledgment and recognition of Supercool’s brand value which encompasses:
i. Utmost commitment to the safety of end users
ii. Constant effort to enhance value for the end user in terms of cost savings and operational efficiency
38 truck & bus news › 2013/1
Tai Qisheng, Head of Sales & Marketing received award from
Tan Sri Bernard Dompok, Minister of Plantation Industries & Commodities and Yg Bhg Datuk Dr Salmiah Ahmad, Director General of MRB
Supercool荣获两项 AIG大奖
顺行与全马各地200家知名的橡胶产品公司 竞争并成功突围，在11个AIG奖项里，荣 获了两个大奖。该公司不但以GIIB Su- percool荣获了“品牌发展大奖”，而且还以标准马 来西亚橡胶(SMR)制成优质翻胎原料获得了“橡胶 产品制造大奖”。
参加马来西亚橡胶局主办的AIG竞赛并成功入围，还 在“品牌发展大奖”中夺冠和在“橡胶产品制造大奖” 中屈居第二，如此辉煌的成绩确实令人对顺行刮目相 看。这，顺行说，是个巨大的成就，而且也是全球所有 GIIB客户和Supercool无条件支持他们的有力证明。
对顺行来说，作为第一家以橡胶合 成制造产商获得“品牌发展大奖” 的公司，那份快乐和荣耀是加倍 的，因为过去获得这个奖项的都是 一些知名的汽车零件或手套制造商。 然而，顺行解释说，“罗马不是一天
建成的”，他们能够获奖并非一朝一 夕的事。而是他们在过去22年来，不 断坚持发展品牌的成果，因为这样的 坚持才让公司得以在这个瞬息万变的 领域里成为其中的佼佼者。顺行全员 实践的品牌文化也让马来西亚橡胶局
认同Supercool的品牌价值，即是:
i.对终端用户的安全使用给予最大的 承诺。
ii.不断努力加强最终用户的节源和为 他们经营效率的增值。