Page 50 - TBN-2014-4

Coltrac Emphasises on Integrity
可达轮胎注重诚至今开
There’s an old saying that honesty is the best policy and indeed, a business flourishes when it is run with in- tegrity.
To Tom Tai, Managing Director of Coltrac Sdn Bhd, the only way to be successful in the industry is to offer top quality as a major part of having integrity in business. What he wants is to sell an utterly reliable product that end-users will trust without question.
To achieve this, Tai insists on using
only the best quality in every aspect
of his business. Coltrac is equipped
with state-of-the-art equipment that
includes shearography tyre testing
system, precision buffing machine
and a full range of world-class re-
treading machines. Even the retreading process itself complies with best practices.
Tai believes that there’s no substitute for top quality. He uses only GIIB Supercool tread compound, a trusted brand with a proven track record in safety and performance. Unlike others, he will never compromise on quality by buying cheaper materi- als to lower operation costs.
Tai’s integrity in only offering top quality retreads is already widely recognised in the market. In fact, the emphasis on in- tegrity has led to Coltrac being honoured with two awards, the Honesty Enterprise Award and the Honesty Entrepreneur Award at the Keris Award Ceremony, in the recent 12th Asia Pacific International Honesty Enterprise.
俗话说“精诚所 至，金石为开” ，诚实，就是上 好的企业政策，将之彻底贯 彻于业务之中，必能让企业 炼得金石，繁荣兴旺。
对可达轮胎有限公司董事总 经理戴文宏而言，成功的唯 一途径就是企业本身必须抱 诚守真，坚持只在市场推出 优质的产品服务，绝不赌上 企业诚信。他的目标，就是 供应全面可靠，让用户信任 无疑的高质产品。
为达这一点，戴文宏坚持在 企业业务和生产的每一环， 都只予以最好的质量。可达 轮胎拥有全球最顶尖的生产 设备，其中包括错位散斑检 测系统、精切抛光机，以及
世界一流的翻新机器。他们的翻新过程，则符合最严谨的生
产程序。
戴文宏深信没有任何东西能取代顶级品质，所以他只选用 GIIB Supercool胎面胶，一款备受全球承认，性能安全记录 良好，值得用户信赖的产品品牌。不同于其他为了降低运营 成本，愿意退而求其次接受廉价材料的业者，戴文宏坚信品 质才是最大的企业诚信支柱。
如今，戴文宏对提供优质翻新产品的注重与坚持，已是市场 公认的企业佳话。事实上，可达轮胎在这方面的坚持，在第 12届亚太国际诚信企业颁奖典礼上获得了认可。该公司获颁 两大奖项:诚信企业奖和诚信企业家奖，可说是实至名归， 但之无愧 。
48 truck & bus news › 2014//4