Page 55 - TBN-2015-6

more than 43,000 sq metres accommodates the group's growing crane fleet.
Another Asiagroup yard is in Pasir Gudang to serve the needs of customers in Johor.
Meanwhile, Palfinger Asia Pacific is the regional headquarters in Singapore, fo- cusing on developing and strengthening Palfinger’s market presence within the Southeast Asia region. The focus of Palfin- ger Asia Pacific is to provide service, sales and marketing support for their dealers and customers.
Palfinger's main product is the hydraulic knuckle boom crane, renowned for its user friendliness and high efficiency.
With more than 100 models and a market share of more than 30%, Palfinger is the world market leader in this segment.
The simple yet robust design makes it a top favourite in the construction and logistics industry.
As a Palfinger dealer, Asiagroup is aiming to better serve the oil and gas sector.
This includes the mega projects in the 20,000- acre Pengerang Integrated Petroleum Com- plex (PIPC) area in Johor.
This will house oil refineries, naphtha crack- ers, petrochemical plants as well as a lique- fied natural gas (LNG) import terminal and a regasification plant.
The multi-billion catalytic projects in PIPC in- clude a Pengerang Independent Deepwater Petroleum Terminal, and Petronas' Refinery and Petrochemical Integrated Development (RAPID) which will have a 300,000 barrels per day refining capacity.
Poh said Palfinger's products would more than meet the stringent safety requirements for contractors at Pengerang.
"Asiagroup is a specialist for crane rental and sales. Palfinger's products are a good fit," said Poh.
Regarding business challenges, Poh said al- though the heavy lift and transport segment is growing, there was also increasing competi- tion.
"Thus, equipment quality and after-sales sup- port play an important part in growing mar- ket share. We are looking into increasing our sales and service support to meet market de- mands."
54 truck & bus news 2015/6
“我们在2015年6月成为帕尔菲格 的代理，并将在马来西亚聚焦于折 臂式起重机。”他说。
亚洲集团的业务遍布马来西亚、 香港及缅甸，为商用车、政府部 门及包括发电与炼油厂领域的工 业市场提供服务。
Steven Poh在这个区域中看到不 断增长的重型绳索起重机和运输 服务需求，就决定在新加坡和马 来西亚从事起重机出租服务。如 今，该集团在这一行业已有超过 25年的历史了。
截至目前为止，该集团拥有500 多名员工，超过250台的流动式和 履带式起重机，以及广泛的运输 设备。
亚洲集团在马来西亚的森美兰汝 来拥有面积高达43，000平方米的 营运基地，能够容纳该集团不断 增长的起重机车队。
亚洲集团的另一个场地是在巴西 古丹(Pasir Gudang)，为柔佛 的客户提供服务。
新加坡的帕尔菲格亚太是区域性 总部，聚焦于发展和巩固帕尔菲 格在东南亚区域的市场知名度。 帕尔菲格亚太聚焦于为客户提供 服务、销售及行销支援。
帕尔菲格的主要产品是操作简易 的高效液压折臂式起重机。拥有 百多种款型和超过30%市占额，帕 尔菲格是该领域的市场领袖。
Asiagroup’s Nilai office and yard
其简单且坚固的设计，使它最受 建筑及物流业欢迎。
作为帕尔菲格的代理，亚洲集团 的目标是为石油及天然气领域提 供较好的服务。
这包括了柔佛边佳兰石油综合发 展建设计划(Pengerang Inte- grated Petroleum Complex) 中 的20，000英亩土地。
该发展计划包含炼油厂、石脑油 裂解厂、石化厂及液化天然气 (LNG)进口站及再气化厂。
这个在边佳兰石油综合发展计划 中的数十亿催化计划包括边佳兰 独立深水石油终站、马国油石化 综合工业计划(Petronas Refin- ery and Petrochemical Inte- grated Development)，每日的 炼油产能为300,000桶。
他说，帕尔菲格的产品超越边佳 兰对承包商的安全标准要求。
“亚洲集团是出租和销售起重机 专家，帕尔菲格的产品非常适合 我们。”他表示。
谈到生意挑战，他说，虽然重型 起重机和运输领域正在增长中， 竞争也是。
“因此，设备的品质和售后服务 支援，在不断增长的市占额中扮 演着重要的角色。我们正在寻求 增加销售和服务支援，以符合市 场需求。”