Page 15 - TBN-2016-1

斯ISZ13L发动机等4款代表性动力总成产品参展。这些产品突出技术创 新与绿色环保，彰显该公司作为行业领导者的技术实力，展示合资之后 的国际化企业新形象。
东风天龙旗舰是东风商用车自主研发的高效长途物流运输车，该公司宣 称其技术可比肩欧洲先进水平。该款产品自发布以来，受到中国国内和 海外的广泛关注。
东风商用车有限公司总经理黄刚表示，在致力于中国领先、引领行业发 展的同时，东风商用车加速“走出去”的步伐。
“我们将分三步实现战略目标:短期内将继续巩固和强化东风商用车在 中国国内市场的领先地位，稳定海外已经开发的成长性市场，同时着手 开发海外新的目标市场;中期目标是在海外主要成长性市场站稳脚跟; 长期目标是致力于进入全球成熟市场，打造全球认可和尊重的品牌。”
他也透露说，在实施战略目标的进程中，将与富豪集团进行战略协同， 开展包括整车业务、动力总成、全球采购、生产制造、海外市场、后市 场以及全球最佳实践等领域全方位的合作。
feng had never stopped to accelerate its expansion in the global market.
“We have a 3-step plan to fulfil our business goals. Our short term objective would be to continue to strengthen our leading position in China, stabilise the overseas markets that we have developed and venture to new targeted overseas markets. Devel- oping steadily in major overseas markets is our me- dium term objective, while our long term objective is to enter mature markets in the world and develop Dongfeng into a brand that is recognised globally.”
In realising the strategy and achieving the business goals, he revealed that Dongfeng would work close- ly with the Volvo Group to jointly develop complete truck business and transmissions. They would also share resources, manufacturing, and after market and international sales.
Thenault: Dongfeng to Open Branch or Representative Office in Countries It Operates
Jean-Noel Thenault, Senior Vice President, Overseas Business of Dongfeng Commercial Vehicle Co., Ltd
赛诺:东风拟在有业务运作国家
设立海外分行或代表处
《卡客车新闻》趁着出席2015年中国国际商用车展的机会，拜 访了位于武汉的东方商用车有限公司，并有幸与海外事业副 总经理赛诺(Jean-Noel Thenault)作了一次专访。他在访 谈中与我们分享东风的发展和海外策略，以及卡车行业的未来趋势。
“多年来，虽然东风在中国一直保持着领先的地位，但我们却是在不久 前才开始朝海外市场发展。我们与富豪集团的合资企业，使我们得以分
Truck & Bus News took the opportunity to interview Jean-Noel Thenault, Senior Vice President, Overseas Business of Dongfeng Commercial Vehicle Co, Ltd (DFCV), at his office while we were in Wuhan for the China Commercial Vehicle Show 2015. He shared with us the compa- ny’s developments and strategies in overseas mar- kets as well as the future trend of the truck industry.
“Dongfeng has held a leading position in China for years but we have just started to venture into over- seas market not long ago. The joint venture with the Volvo Group that allowed us to share global sales experiences has helped to accelerate the globali- sation process of Dongfeng, including developing new strategies for selected overseas markets. We will focus on 3 regions: South Asia, Southern Africa and the Middle East/Russia,” he said.
For South Asia, Thenault said Dongfeng was quite strong in Vietnam and the company would like to maintain the position. “Similar to China, Vietnam is a Left-Hand Drive (LHD) country, which means we have ready LHD models to sell to them. This is unlike Right-Hand Drive (RHD) countries such as Thailand, Singapore and Malaysia, where we have to make adjustments to the placement of the driv- ing seat.”
13 truck & bus news 2016/1