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rendsetter
2016 was a good year for HSMS despite the market slowdown. Iwamoto disclosed that the company’s total sales volume in- creased by almost 20 per cent, from 4,929 units in 2015 to 5,901.
“Light commercial vehicles and buses, including mini and tourist buses, were the two bigger growth segments. The cooperation with dealers through training, technical and marketing support helped them to generate growth for us. It is important to have good dealerships. Our dealers have developed close relation- ships with their individual customers and visited them regularly. Furthermore, they are very proactive, whereby they would hold their own roadshows and come out with their own marketing strategies.”
As for the growth in the bus segment, he said Hino had a long standing reputation for building durable and reliable buses. “We have a wider bus range to cater for the different needs and re- quirements. The growth reflected the higher trust level in our products from the local bus sector.”
RM8 million to Upgrade HTSCC
In the company’s stride to provide the best support to custom- ers, Iwamoto revealed that HMSM would invest more than RM8 million to upgrade its Hino Total Support Customer Centre’s (HTSCC) facilities. Sitting on a 24,327-square metre site in Sendayan TechValley, HTSCC was the first Hino’s Total Support Customer Centre operated outside Japan, stressing the impor- tance of the Malaysian market as the third pillar of its Southeast Asian operation.
“HTSCC will facilitate the foundation of our Total Support activi- ties; it is proof of Hino’s dedication towards custom- ers. The project includes increas- ing the number of classrooms and upgrading the test track to include bends and curves to test vehicle stability and breaking point as well as wet performance. Currently, we have 3 key trainers and some support staff. We are look- ing to employ more trainers, which will enable us to sepa- rate the training department into two divisions - customer training and dealer training. We aim to expand the HTSCC professional driver training cur- riculum to deliver the best sup- port to our customers, not only in driver familiarisation training but also in knowledge and techniques on safety driving as well as fuel saving. Safety is the
11 truck & bus news 2017/1
司的增长。拥有良好的代理非常重要。我们的代理与他们 的个别客户发展了密切的关系,代理会主办他们自己的路 秀,并拥有他们自己的行销策略。”
他说,日野在制造耐用和可靠巴士方面久享声誉。“我们 拥有广泛的巴士系列,能够满足市场的不同需求。我们在 这个领域的增长,反映了本地市场对我们产品的信任。”
耗资8百万令吉提升HTSCC
他透露说,为了努力为客户提供最佳的支援,该公司 将耗资超过8百万令吉来提升日野全方位客户支援中心 (HTSCC)的设施。位于Sendayan TechValley的日野全方 位客户支援中心,占地24,327平方米,也是日野在日本以 外的第一家日野全方位客户支援中心,反映了马来西亚作 为该公司东南亚第三大市场的重要性。
“日野全方位客户支援中心将成为我们推广全方位支援活 动的基础。该计划包括增加课室和提升测试道,以包含弧 形弯段来测试车子的稳定性和制动点及湿地性能。目前, 我们拥有3位主要的培训导师和一些培训支援人员。我们 计划聘请更多的培训导师,以便我们能够将培训部门分成 客户培训和代理培训两大部门。我们还计划扩展日野全 方位客户支援中心的专业驾驶员课程,为客户提供最佳的 支援,不仅只是熟悉卡车的驾驶培训,还包括安全驾驶的 知识和技能,以及省油驾驶。马来西亚陆路运输最关注安 全,而日野竭力通过培训课程协助降低人为疏忽所造成的 事故发生率。”
此外,他指出,他们也计划提升现有代理 的品质。“
这将包括提
升修车厂的
设施和确保 他们的技