Page 48 - TBN-2014-5

Shell Rimula Celebrates ‘Heavyweight’ Cust
From left: Liau Chia Chin, Loh Yew Sing, Tan Chin Purn; Shell Lubricants' Seow Lee Ming, Leslie Ng, Alex Lim and Kong Shad Foon, Chan Meng Fei, Khoo Teik Seng and Tan Chung Lay
Shell Rimula celebrated another successful year as the best-selling heavy duty diesel engine oil in Malaysia with more than 450 loyal customers from across the country at an appreciation dinner at Kingwood Hotel, Sibu.
With the theme ‘Night of Heavyweights’, the annual event thanked customers across all sectors, from logistics and timber to agriculture and construction, who contributed to making Shell Rimula the most preferred heavy duty diesel engine oil brand in the country.
At the event, Shell Rimula also presented the six Grand Prize winners of its 2014 Shell Rimula Global Promotion Contest who were going on an all-expense paid VIP trip to Lon- don in September.
In London, the lucky six – Chan Meng Fei, 29, of JM Auto Gallery, Alor Setar; Khoo Teik Seng, 39, of Megasen Sdn Bhd from Pulau Pinang; Liau Chia Chin, 40, of Eastrade Enterprise, Miri; Loh Yew Sing, 53, of Wei Sin Trading, Sandakan; Tan Chin Purn, 27, of Tamex Timber Sdn Bhd, Miri; and Tang Chung Lay, 47, of Rimbunan Hijau General Trading Sdn Bhd in Sibu - will also represent Malaysia in the inaugural Shell Rimula Heavyweight Driving Challenge.
They will be among global finalists from 12 countries who will put their heavy-duty driving skills to the test by driving a range of heavy vehicles through a series of obstacles in a bid to be crowned the first-ever Shell Rimula Heavyweight Driving Champion.
The 2014 Shell Rimula global promotion contest was held from April 1 to June 30, 2014 and was opened to all customers who purchased a drum or pail of Shell Rimula R4 X, R5 LE or R6 LM heavy-duty diesel engine oil.
According to Troy Chapman, Cluster General Manager, Shell Lubricants - SEA, this year had been another hugely successful one for the Shell Rimula brand as it sought to rein- force its market leadership position not only in Malaysia but also globally.
“At Shell, we value every opportunity to interact with our customers and understand their business needs. We believe we have succeeded in reaching out to the many hardwork-
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Shell Rimula慰
Shell Rimula在诗巫Kingwood 酒店设宴，慰劳来自全国各地 450名忠实顾客，共同欢庆他 们又在今年取得成功，成为国内最 畅销的重型柴油引擎润滑油品牌。
以“重量级之夜” (Night of Heavyweights)为主题的晚宴，旨 在感谢来自物流、木材业、 农业 及建筑业的各领域顾客，使Shell Rimula 成为国内首选的重型柴油 引擎润滑油。
Shell Rimula在晚宴中将奖项颁发 给2014年Shell Rimula 全球促销 竞赛的6位巨奖得主，他们将在今 年9月免费旅游伦敦。
这6位幸运儿为亚罗士打的陈民伟 (29岁)、槟城的邱德成(39岁)、美 里的廖家俊(40岁)、山打根的罗 有伸陈劲鹏(53岁)、美里的陈劲 鹏(27岁)及诗巫的郑仲理(47岁)。 他们也将代表大马参加首届Shell Rimula重量级驾驶挑战。
他们将与来自12个国家的决赛者同 场竞逐，驾驶重型卡车去克服各种 障碍，藉以考验他们的驾驶技术。 在该独特竞赛中胜出者，将成为首 屈Shell Rimula 重量级驾驶冠军。
在2014年Shell Rimula全球促销运 动竞赛期间，也就是从2014年4月1 日至6月30日，举凡购买一大桶或 小桶Shell Rimula R4X、R5 LE或 R6 LM重型柴油引擎润滑油的顾客 都可参加。
据东南亚Shell Lubricants总经理 查普曼(Troy Chapman)表示，今 年Shell Rimula品牌大唱丰收，在 奋力巩固它在大马和全球的领导地 位之际，也获得了巨大成功。
他说:“蚬壳珍惜与顾客之间的互 动，并了解他们业务的需求。我们 相信，透过Shell Rimula 工艺实 验室巡回展，还有今年已迈入第3
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