Page 49 - TBN-2015-6

surance claims, 24 hours breakdown services for the Klang Valley, technical consultation, service contract for fleet customers as well as Lembaga Pelesenan Kenderaan Perdagangan (LPKP) Permit application.
“For new vehicles, we sell only the Fuso brand but our workshop services all brands of commercial vehi- cles. We help customers to achieve maximum uptime through providing good after-sales service. ”
Apart from that, the company invested in a workshop management system that allowed it to keep a full record of the maintenance history of all the vehicles that it serviced. With that, it was able to provide useful data that could help its customers reduce their operat- ing costs and make a wise decision when they want to purchase a new vehicle.
“As I was a graphic designer before, I believe in the power of advertising and sales promotion for bringing in sales. But your advertising and promotion activities must be able to capture the prospective customers’ attention and entice them to buy your products. To do that, you have to make sure that your ad looks profes- sional and stands out from the competitors. It must be big enough to catch the eye. For example, for print ad, I will definitely go for the cover.”
Recently, Wong placed an ad on the cover of the ‘City Ad’ newsletter. “We are having an 8th Anniversary Sales from 16th September to 31st October, 2016 and we wanted to reach the potential buyers. During this promotion period, with every purchase of any new Mitsubishi Fuso vehicle, we are giving away a free iPad 2 air. The response is very encouraging and it helps to increase our sales.”
Another way of reaching out and creating market awareness is through exhibition; this explains why the company always have a strong presence in the exhibition that it participated.
In conjunction with the celebration, Bumi Asia Auto took the opportunity to introduce the 3 new Fuso -- FN62FM, FM65FJ and FM65FN. These models feature a completely new engine and chassis. Pow- ered by six inline engine, the FM62FM generates a maximum output of 270PS at 2,600rpm and 795Nm of torque. With an all-new transmission, the company claimed that it offered drivers better efficiency and lower fuel consumption. It was deemed suitable for use in quarries.
The FM65FJ is a six inline engine generating 686Nm of torque and 240PS at 2,600rpm. With its tapered leaf spring suspension, this vehicle is seen as ideal for construction and heavy-duty use.
Meanwhile, the FM65FN, like its counterpart the FM- 65FJ, also boasts a powerful inline-six engine that generates 785NM of torque and 270PS at 2,600rpm. Offering a smooth ride, the model is said to be ideal for the logistic sector and transport of heavy loads, especially as long haul carriers.
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此外，该公司还投资于修车厂管理系统，以保有所有车子的完 整维修记录。有了这些数据，他们就能够为客户提供有用的资 料，协助客户降低营运成本，并帮助客户在购买新车时做出明 智的决定。
“由于我曾经是一名平面设计师，我对广告和促销活动拥有提 升销售量的能力深信不疑。但是你的广告和促销活动必须能够 捕捉到潜能客户的注意力，诱惑他们购买你的产品。要做到这 一点，你必须确保刊登的广告看来非常专业，而且能够从竞争 者中脱颖而出。它必须够显眼。比如，如果是平面广告，我一 定要登在封面上。”
最近，黄伟良在‘City Ad’广告传单的封面刊登了广告。“我 们在2016年9月16日至10月31日之间，主办庆祝8周年的销售活 动。凡在这段期间购买一辆三菱扶桑卡车的顾客，都可免费获 得一台iPad 2 air。市场的反应令人感到鼓舞，这个促销活动协 助我们提高了销售量。”
该公司接触客户的另一个方式是通过展销会，这解释了为什么 他们总是在展销会中拥有相当大的展位。
在庆祝周年庆的同时，Bumi Asia汽车也借此机会展示了3辆全 新的扶桑车子—FN62FM、FM65FJ及FM65FN。这些款型都拥有一 个全新的引擎和底盘。搭配直列6缸引擎，FM62FM的最高输出 功率795Nm 和270PS@2，600 rpm。该公司宣称其全新的传输系 统，可为司机提供更好的效率和更低的油耗，此车型相当适合 用于采石场。
FM65FJ同样搭配直列6缸引擎，最大输出功率686Nm和240PS@2 ，600 rpm，采用锥型叶片弹簧，是重工业和建筑用的完美卡车。
此外，FM65FN与FM65FJ同样采用直列6缸引擎，最高输出功率 785Nm和270PS@2,600 rpm。提供顺畅驾驶的它，特别适合长途运 输，是物流业和重型运输的最佳车款。
William Wong( middle) presenting iPad 2 air to a new Fuso buyer, witness by Jacky Tan.