Page 12 - TBN-2016-6

XCMG Hanvan Launch @ Hong Seng Group's HQ, Penang
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1) New owners of the XCMG Hanvan recieved mock-up keys during the launch
2) Customers who booked the new XCMG Hanvan trucks at the launch
He added XCMG Hanvan went through the various performance tests and accumulated nearly 2 million kilometres in reliability trials. In safety, fuel economy and comfort, XCMG Hanvan was said to have reached the international advanced level.
XCMG headquarter is located in Xuzhou, Jiangsu Province and is China's largest construction machinery manufacturer, being currently ranked fifth in the global construction machinery industry.
Target six 4S centres next year
Dato’ Teoh told Truck & Bus News that there were already 20 Hanvan trucks on the road and the sales target was 200 units for next year and 300 for 2018.
“We have set up six 4S centres in East Malaysia and Peninsular Malaysia. We are targeting to open another six 4S centres by next year and are looking for prime locations.”
Hong Seng Group also set up four departments to promote these China automotive products, including an assembly plant, spare-parts, sales and after-sales service departments. Each department has its own indepen- dent operating system to provide the best customer service.
General Manager of XCMG Automotive Division Luo Donghai said the company chose Hong Seng Group as its sole distributor because of its strong presence in the Malaysian market. It had a wide network, strong customer base and good knowledge in this industry.
“With our appropriate cost control method, the Hanvan price is competi- tive compared to European, Japanese and other Chinese brands. Our po- sition is to target high-end customers as we offer excellent quality heavy trucks with affordable prices,” Luo said.
他补充，汉风卡车通过了各种性能测试，在 可靠性试验中积累了近200万公里的纪录。 至于安全性、燃油经济性和舒适性方面，汉 风卡车可媲美国际水平。
徐工集团总部位于江苏省的徐州市，是中国 最大的工程机械制造商，目前在全球工程机 械行业中排名第五。
明年放眼6间4S中心
拿督张海兴告诉《卡客车新闻》，目前，国 内已经有20辆汉风卡车上路，明年的销售目 标是200辆，2018年则是300辆。
“我们在东西马设立了6间4S中心。明 年，我们计划在主要地段再开设6间4S中 心。”
丰成集团成立了4个部门来推广该中国汽车 商品，分别是组装厂房、零件、销售和售 后服务部门。 每个部门都有独立的操作系 统，以为客户提供最好的客服。
徐工汽车事业部总经理罗东海表示，选择丰 成集团作为该公司的独家代理商，主要原因 是该公司在大马具有强大的网络，拥有坚强 的客户群以及具备该行业的专业知识。
他说:“透过适当的成本控制，汉风重型卡 车的价格比欧洲、日本和其他中国品牌更具 有竞争力。我们的目标是瞄准高端客户，因 为我们提供价格实惠的优质重型卡车。”
10 truck & bus news 2015/6