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SPECIAL FEATURE : IAA 2016 特别报道:2016汉诺威国际商用车展
ZF develops Three Point Strategy – See – Think – Act
Dr. Stefan Sommer
As technology becomes a key element of our everyday life, so too does it permeate into everything that we create. This is no different for component manufacturer ZF than it is for anyone else. Today, technology drives development. In fact, technology drives development at such a rate that it is now arguable that development is now random rather than planned. That may change the way we think about developing new ideas and new technologies.
ZF has been transforming its operations and it now plans to become a one stop supplier of safety and efficiency solutions for commercial vehicles.
The strategy is to enable commercial vehicles to see, to think and to act us- ing fully integrated technologies that will enhance all round safety.
This has been one of the key themes at the IAA 2016 and it almost becomes dif- ficult to assess where one company’s strategy begins and another’s ends. All are now working towards the same technological answers to safety and efficiency.
ZF is strengthening its position as a major technology supplier for the com- mercial vehicle industry by providing key technology for autonomous driving.
With these competencies, ZF products will enable commercial vehicles to see, think and act. This was being clearly demonstrated using the ZF In- novation Truck 2016, which featured state-of-the- art advanced driver assist systems – including the world's first brake assist and assisted emergency steering control systems for heavy commercial vehicles. For example, al- lowing the vehicle to avoid obstacles the driver cannot see, such as the “undertaking” cyclist or the pedestrian stepping out in a blind spot.
The acquisition of the U.S. company TRW in 2015 was an important mile- stone in the expansion of ZF's capabilities in the fields of sensor technol- ogy, control electronics and mechatronic systems. This expansion continues with the acquisition of lidar system experts Ibeo and the software company doubleSlash. Additionally, ZF is continuing to develop the electrification of the commercial vehicle driveline.
Whilst industry observers and traditionalists may still ridicule the electric ve- hicle, IAA 2016 showed that the urban electric transport alternative is with us
采埃孚发展三点策略---观察、思
当科技成为我们日常生活中的一个关 键要素时，它将渗入我们创造的一 切。零部件制造商采埃孚(ZF)也 一样。今天科技驱动发展。事实上，当科技以 这样的速度发展时，发展是随机而非计划是具 有争议性的。这或许将改变我们有关发展新想 法和新技术的方式。
采埃孚如今改变了它的营运，并计划成为一站 式商用车安全及效率解决方案的供应商。
它的策略是通过集成的科技，让商用车能够观 察、思考及行动，强化整体安全。
这正是2016年汉诺威国际商用车展(IAA)的 主题之一，而变得更难于评估的是一家公司的 策略从哪里开始和另一家则从哪里结束。所有 的公司都在为解决安全性和高效的技术问题而 努力。
采埃孚正在透过提供自动驾驶的关键技术， 巩固它作为商用车行业里主要科技供应商的 位置。
有了这些核心能力，采埃孚的产品就能够让商 用车观察、思考及行动。这明确地呈现在2016 年采埃孚创新卡车上，它采用先进驾驶员辅助 系统---包括全世界商用车第一个制动辅助及辅 助紧急转向盘控制系统。比如说，能够让车子 避免驾驶员看不到的障碍，像是突如其来的自 行车或从盲点走出来的行人。
采埃孚在2015年收购美国公司天合集团(TRW) ，是该公司扩展其在传感器、控制电子及机电 一体化系统领域核心能力的重要里程碑。它持 续扩张这样的核心能力，接着收购了雷达系统 专家Ibeo和软件公司doubleSlash。此外，该公 司继续发展商用车电气化传动系统。
尽管业界观察家和传统人士仍在嘲笑电动 车，2016年汉诺威国际商用车展却明确地显 示城市电动运输的趋势已经不容质疑，而且 蓄势待发。如同所有的科技，它的发展速度 也将随市场接受度的提升而加快，而采埃孚 计划成为供应电动科技的领头羊。
“我们正在调整我们的产品，以迎合自动化、 联网、安全及电气化的趋势。我们的创新聚焦 于提供全集成，智能机电一体化的系统，为安 全和零排放的移动世界做出巨大的贡献。‘观 察、思考及行动’的口号，突出了采埃孚作为 面向未来技术的一站式供应商定位:有了这样 的技术焦点，我们就能复盖自动驾驶的各个方 面，让商用车辆去观察、思考及行动，而这正
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